Pengaruh Perceived Usefulness dan Perceived Ease Of Use Terhadap Keputusan Pembelian Menggunakan Go-Pay
Keywords:
Go-pay, Payment Medium, Perceived Usefulness, Perceived Ease of Use, Go-pay, Purchasing Decision.Abstract
The purpose of this research is to know and to analyze the influence of perceived usefulness and perceived ease of use on purchasing decisions using Go-pay at Warteg Uun Taman Galaxy. This research uses quantitative methods through questionnaire survey with non-probability sampling method. This questionnaire was distributed to 100 respondents who were processed using SPSS. Hypothesis test results (t test), perceived usefulness effect on purchasing decisions with t count 3.986> t table 1.984. Perceived Ease of use has an effect on purchasing decisions with t count 2.725> t table 1.984. The coefficient of determination is 50%. The implication of this research is that Warteg Uun pays more attention to perceived usefulness, and perceived ease of use in the use of Go-pay as a payment medium.
