Pengaruh Persepsi Harga, Kualitas Produk, Dan Proses Transaksi Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Ulang Melalui Social Media Dan E-Commerce

Abstract

This research aims to identify influence of price perception, quality, and transaction process on customer trust and its impact on repurchase intention trough social media and e-commerce. This research is done by quantitative research method with survey method on consumer who have done online shopping in social media and e-commerce in Jakarta. The sample was taken by purposive sampling method where 100 samples obtained were chosen based on predetermined criteria. The result of this research is (1) there is a significant influence between price perceptions on the establishment of trust in online purchases through social media and e-commerce, (2) there is no significant influence between the perception of quality towards the formation of trust in online purchasing through social media and e-commerce, (3) there is a significant influence between the process transaction on the establishment of trust in online purchasing through social media and e-commerce, (4) there is a significant influence between the belief on the decision of buy-back intention on the online purchase through social media and e-commerce.