STREAMING Business Journal adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi manajemen dan bisnis. Fokusnya adalah menerbitkan makalah tentang manajemen dan bisnis. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit. Diterbitkan 2 kali setahun, Maret dan September
Research and Community Service UNIVERSITAS KALBIS
Faktor-Faktor Yang Mempengaruhi Minat Siswa Dalam Memilih SMKS 1 Jakarta
This study aims to determine and analyze the factors that influence students' interest in the decision to choose a school at SMKS 1 Jakarta (case study at SMKS 1 Jakarta). This study is a quantitative study that aims to analyze the factors that influence interest in the decision to choose a school at SMKS 1 Jakarta. The population of the study was 204 respondents among SMKS 1 Jakarta students. The data collection method is quantitative, with technical analysis using confirmatory factor analysis (CFA). The results of the study showed that there were 11 factors formed from 7 variables that had been analyzed; these were the main factors formed in the analysis. In this case, schools can develop socialization activities, motivation regarding SMKS 1 Jakarta, majors, and information from the school environment, as well as support from the family environment, which will lead children to become enthusiastic and confident individuals to be able to have great motivation to learn, and a great deal of interest will also arise for students to be able to make decisions to choose at SMKS 1 Jakarta.
Factor Analysis, Confirmatory Factor Analysis (CFA), Student Interest, and Student Choice Decisions.
Pengaruh Cashback Dan Gratis Ongkir Terhadap Impulse Buying Melalui Brand Image Produk Parfum HMNS Pada Platform Shopee
This study aims to analyze the influence of cashback and free shipping on impulse buying through brand image of HMNS perfume products on the Shopee platform. This research employed a quantitative approach with an explanatory research design. The population of this study consisted of Generation Z consumers residing in Narogong Indah Housing Estate, Bekasi. A total of 120 respondents were selected using a purposive sampling technique. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results indicate that free shipping has a positive and significant effect on impulse buying, while cashback does not have a significant effect on impulse buying. In addition, brand image has a positive and significant effect on impulse buying and serves as a mediating variable in the relationship between cashback and free shipping on impulse buying. These findings suggest that free shipping is more effective than cashback in encouraging impulse purchases, particularly when supported by a strong brand image. The study is expected to provide valuable insights for companies in developing promotional strategies and strengthening brand image to enhance consumers' impulse buying behavior.
cashback, Gratis Ongkir, Brand Image, Impulse Buying, HMNS, Shopee.
Laundry Majapahit: Pemanfaatan Scripted User Generated Content sebagai Strategi Komunikasi Pemasaran Rinso di TikTok
This study aims to analyze the use of scripted user generated content as Rinso’s digital marketing communication strategy through the Laundry Majapahit content on TikTok and to examine the storytelling strategies used to convey brand messages and build audience engagement. This study employed a qualitative approach with a case study design and qualitative content analysis. Data were collected through an interview with a key informant from Unilever Indonesia, observation of 19 TikTok posts from the @yatimajapahit account uploaded from October 18 to November 2, 2025, and analysis of audience comments. The findings show that Laundry Majapahit operates as scripted user generated content through a fictional account, the persona of Bu Yati, creator participation, comment responses, and a low-cost manual laundry gimmick. This strategy creates an organic impression, encourages viral marketing, expands electronic word of mouth, and strengthens brand engagement through storytelling and soft selling.
gimmick content, rinso, scripted user generated content, tiktok, viral marketing
Pengaruh Persepsi Harga, Kualitas Produk Dan Promotion Terhadap Minat Beli Konsumen Untuk Membeli Produk Fashion Premium iROO Melalui Online shop Dengan Brand Awareness Dan Persepsi Nilai Sebagai Variabel Mediasi
Rapid growth market share e-commerce or online shop in indonesia were no longer can doubt.With of internet users is the 82 million people or about 30 percent of the population in indonesia, e-commerce market a gold mine who its desire for some of us can see the potential to depannya.iroo-indonesia.com is one of shopping online that working in the area of retail fashion special woman who has market share pretty good since starting the retail business in indonesia. This Research aims to understand ( 1 ) the influence perception price to the wishes of to buy fashion premium iroo through online shop with the brand awareness and presepsi the value as variable mediation ( 2 ) the influence quality of product against desire to purchase fashion premium iroo through online shop with the brand awareness and perception the value as variable mediation ( 3 ) the influence promotion to the wishes of to buy fashion premium iroo through online shop with the brand awareness and presepsi the value as variable mediation.Respondents in this research was customer that has become members and have done the purchase of online, with the number of sample as many as 180 respondents. The Method of this research is description. Technique data analysis in this research was analysis a path or ( path analisys ) by using linear regression multiple .The research results show that the size of the contributions influence perception of prices ( x1 ) , the quality of product ( x2 and promotion ( x3 ) impact of 60.6 % of consumer advocacy to buy through perception the value of ( meters , while the rest of 39.4 % influenced by another factor.
perception price, quality, promotion, brand awareness, perception value, consumer advocacy to buy
Strategi Komunikasi Pemasaran Digital Event JPJR Belitung Timur Melalui Pemanfaatan Media Instagram
Penelitian ini bertujuan untuk menganalisis strategi komunikasi pemasaran digital pada event JPJR Belitung Timur melalui pemanfaatan Instagram. Fokus penelitian ini adalah untuk mengkaji bagaimana Instagram digunakan sebagai media komunikasi pemasaran digital acara dengan menilai pembuatan konten visual, intensitas dan kualitas interaksi dua arah, serta penggunaan fitur reels dalam membangun minat pengunjung melalui model AISAS dari Sugiyama dan Andree. Paradigma yang digunakan adalah konstruktivisme dengan metode studi kasus dipakai dengan pengumpulan data kualitatif melalui wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data menggunakan teknik Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital festival JPJR pada platform Instagram dilakukan melalui pembuatan konten visual yang menarik dan informatif yang secara efektif menarik perhatian dan minat audiens, serta melalui interaksi dua arah dan penggunaan fitur reels yang efektif untuk mendorong audiens mencari informasi tambahan, melakukan tindakan seperti menghadiri festival dan mengikuti akun Instagram festival JPJR, serta membagikan informasi dengan jejaring mereka di Instagram. Namun, tantangan seperti keterbatasan sumber daya manusia dan ide konten juga teridentifikasi. Penelitian ini menyimpulkan bahwa pengoptimalan strategi pemasaran digital di platform seperti Instagram sangat penting dalam mempromosikan acara budaya seperti JPJR dan dapat menjadi model untuk event serupa di Indonesia.
Analisis Persepsi Atas Kualitas, Ketersediaan, Harga Citra Merk Terhadap Kepuasaan Pelanggan Dan Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Kembali Produk Obat Herbal XYZ
The purpose of this study is to analyse perceived quality, availability, price, brand image towards customer satisfaction and trust its impact on the repurchase intention of herbal medicine XYZ. The research method used is survey by spreading an online structured questionnaire. The result of this research is that repurchase intention for this product affect positively and significantly by customer trust and customer satisfaction with perceived quality, availability, price and brand image.
customer trust, customer satisfaction, perceived quality, perceived availability, price and brand image, repurchase intention
Pengaruh Persepsi Atas Nomor Izin Edar BPOM, Label Halal, Kualitas Produk, Harga Terhadap Kepercayaan Pelanggan & Persepsi Nilai Pelanggan Serta Dampaknya Pada Minat Beli Kosmetik Import
The objective of this research is to examine the influence of perceived : NIE BPOM, halal label, product quality and price on customer's trust and customer's perceived value and its impact on purchase intention of imported cosmetic products. The result of this research are (1) perceived NIE BPOM have positive and insignificant influence to customer's trust, (2) perceived label of halal have positive and significant influence to customer trust, (3) perceived quality has positive and significant influence to trust (5) perceived of NIE BPOM has a positive and significant influence on perception of customer value, (6) perceived halal label has a negative and significant influence on the perception of customer value , (7) perceived quality has a positive and significant influence on the perception of customer value, (8) perceived price has a positive and significant impact on customer perceptions, (9) Customer’s trust has a positive and significant effect on purchase intention, (10) customer perceived value has a positive and significant impact ad buying interest.
perceived, nie bpom, halal label, quality, price, and purchase intention
Pengaruh Persepsi Harga, Kualitas Produk, Dan Proses Transaksi Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Ulang Melalui Social Media Dan E-Commerce
This research aims to identify influence of price perception, quality, and transaction process on customer trust and its impact on repurchase intention trough social media and e-commerce. This research is done by quantitative research method with survey method on consumer who have done online shopping in social media and e-commerce in Jakarta. The sample was taken by purposive sampling method where 100 samples obtained were chosen based on predetermined criteria. The result of this research is (1) there is a significant influence between price perceptions on the establishment of trust in online purchases through social media and e-commerce, (2) there is no significant influence between the perception of quality towards the formation of trust in online purchasing through social media and e-commerce, (3) there is a significant influence between the process transaction on the establishment of trust in online purchasing through social media and e-commerce, (4) there is a significant influence between the belief on the decision of buy-back intention on the online purchase through social media and e-commerce.
Influence of price perception, quality, transaction process, purchasing trust, re-buy intention, online shopping, social media, e-commerce.
Pengaruh Social Media Marketing, dan Kualitas Produk Terhadap Minat Pembelian di Riders and Rules
This research aims to examine and demonstrate the influence of Social media marketing and Product Quality on consumers’ Purchase intention toward Riders and Rules products. The study involves three main variables, namely Social media marketing as the first independent variable, Product Quality as the second independent variable, and Purchase intention as the dependent variable. A quantitative research method was employed to obtain measurable and objective results regarding the relationships among these variables. The sample consisted of 125 respondents who had previously viewed content posted on the Riders and Rules Instagram account. Respondents were selected using a purposive sampling technique, which is a type of non-probability sampling method, ensuring that participants met specific criteria relevant to the research objectives. Data collected from the respondents were analyzed using SPSS version 20. The findings indicate that Social media marketing has a significant positive influence on Purchase intention. Furthermore, Product Quality also has a significant positive influence on Purchase intention. These results suggest that effective social media marketing strategies and high product quality can enhance consumers’ intention to purchase Riders and Rules products.
social media marketing, product quality, purchase intention, riders and rules.
Pengaruh Promosi E-Katalog, Kualitas Produk, Layanan Purna Jual, Sales Representative Terhadap Kepercayaan Pelanggan Serta Dampaknya Pada Minat Beli Alat Kesehatan Pada PT. XYZ ta dampaknya terhadap Minat Beli Alat Kesehatan Pada PT.XYZ
This research analyzed the influence of E-catalogue promotion which is an e-purchasing tool provided by the government, product quality, after sales service, sales representative on customer trust and its impact on purchase intention of medical devices at PT.XYZ. This research is conducted by quantitative research method with 90 respondents divided into 3 categories, the method used is regression and correlation of each variabel with 2 sub- models using SPSS engine. The conclusion of this research result in the analysis of the first sub model, (1) Promotion of E-catalog has positive and significant impact toward customer trust, (2) product quality influences insignificantly toward customer trust,(3) after sales service influences insignificantly toward customer trust and (4) Sales Representative has a positive and significant impact toward customer trust, the conclusion of the analysis on second sub model is (5) the customer trust has positive and significantly influence the purchase intention
Promotion of e-catalogue, product quality, after sales service, customer trust and purchase intention.
Pengaruh Social Media Marketing, Brand Image, dan E-WOM terhadap Keputusan Pembelian Produk The Body Shop
This study aims to explore the impact of social media marketing, brand image, and E-WOM on consumer purchasing decisions for The Body Shop products in Bekasi City. The methodology applied is a quantitative approach with a descriptive and causal research design. Data was collected through a questionnaire distributed to 180 respondents residing in Bekasi City who had purchased The Body Shop products and followed the brand's official social media accounts. Data analysis was conducted using IBM SPSS 27 statistical software, including validity and reliability tests, as well as tests of classical assumptions. The results indicate that all independent variables collectively have a significant influence on consumer purchasing decisions, with brand image being the most influential factor. The R² value of 0.543 indicates that 54.3% of the variation in purchasing decisions can be explained by this model, while the remainder is influenced by other variables not examined in this study.
social media marketing, brand image, e-wom, purchasing decisions
Pengaruh Kualitas Produk, Harga, Distribusi, Kualitas Pelayanan Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan PT.XYZ
This research aims to identify the influence of product quality, price, distribution and service quality on customer satisfaction at PT. XYZ which has an impact on customer loyalty. This research uses quantitative methods using SPSS. This research technique uses survey research techniques with data collection methods with questionnaires online. The sampling technique used was the Slovin Technique with 61 respondents. This research uses validity, reliability, classical assumptions, hypotheses and path tests. In the hypothesis test, the results of the path analysis test carried out show that product quality (X1), product price (X2), distribution (X3) and service quality (X4) have an effect on customer satisfaction (Z) by 81.8%. Meanwhile, other factors 18.2% were influenced by other factors outside this research. Product quality (X1), product price (X2), distribution (X3), service quality (X4) and customer satisfaction (Z) influence customer loyalty (Y) by 40.2%. Through intervening tests, customer satisfaction can become an intervening variable.
Product Quality, Price, Distribution, Service Quality, Customer Satisfaction, Customer Loyalty.
Pengaruh Rating, Review Online, dan Harga terhadap Keputusan Pembelian pada Official Store Xiaomi di Tokopedia
This study aims to analyze the influence of ratings, Online Customer Reviews (OCR), and price on purchasing decisions at the Xiaomi Official Store on Tokopedia. A quantitative research approach was employed, involving 200 respondents selected through a non-probability sampling technique using purposive sampling. The sample size was determined by considering the maximum number of arrows directed toward a latent construct in the research model. Data were collected through online questionnaires and analyzed using multiple linear regression. The findings reveal that ratings, Online Customer Reviews, and price each have a significant positive effect on purchasing decisions. Furthermore, these variables simultaneously exert a significant influence on consumers’ buying decisions. The results suggest that consumers tend to rely on product ratings, customer feedback, and price considerations when making online purchases. Therefore, maintaining high product ratings, effectively managing customer reviews, and offering competitive pricing strategies are essential for enhancing consumer trust and encouraging purchase decisions on e-commerce platforms such as Tokopedia.
consumer behavior, online customer review, price, purchase decision, rating, Tokopedia
Peranan Staff Pastry Dalam Membuat Produk Sweet Bread Untuk Kepuasan Pelanggan Di Hotel Sahid Jaya
This study examines the role of pastry staff in producing quality Sweet Bread and its influence on guest satisfaction at Hotel Grand Sahid Jaya. Using a descriptive qualitative design, data were gathered through six months of field practicum, participant observation, SOP and document review, interviews with pastry personnel and supervisors. The research positions Sweet Bread as a strategic hospitality product connecting technical craftsmanship, hygiene. Findings reveal four main quality drivers: careful raw-material and FIFO rotation, precise control of mixing through baking processes, adequate and well-maintained equipment, and strict food-safety practices. Operational constraints such as ingredient shortages, limited baking capacity, temperature variability, and labeling lapses were found to reduce consistency and increase waste. Human and managerial factors—including staff competence, teamwork, supervision, and creative presentation—significantly shape product reliability and guest perception. Strengthening SOP compliance, training, and quality audits enhances satisfaction and brand reputation
pastry staff, Sweet Bread quality, guest satisfaction, hospitality operations, food safety management
Pengaruh Pemberian Flavor Pada Produk Minuman Kopi Terhadap Kepuasan Pelanggan Di Eighteen Coffee Jakarta
This study examines how adding flavors (vanilla, butterscotch, palm sugar) to espresso‑based beverages affects customer satisfaction at Eighteen Coffee Jakarta. Drawing on a short survey of 50 customers, field observations, brief interviews, and limited recipe trials, we describe perceived taste balance, aroma, and texture as key drivers of satisfaction among 20–35‑year‑old customers. Original Oat Baby Latte (oat milk, butterscotch, vanilla) was favored for its smoothness but considered “too light” by some; Craft Latte Palm Sugar (palm sugar, robusta espresso) pleased those preferring stronger profiles yet was sometimes “too sweet.” A modified Craft Latte (arabica espresso with vanilla and butterscotch) received the most positive responses for balanced sweetness, cleaner aftertaste, and “premium” aroma. We discuss implications for flavor development, recipe standardization, and barista training to improve consistency and loyalty.
aroma, butterscotch, flavor, customer satisfaction, arabica coffee, vanilla
Peranan Room Attendant Dalam Make Up Room Untuk Meningkatkan Kepuasan Tamu Di Hotel Des Indes
This study examines the role of room attendants in performing make-up room procedures and their impact on guest satisfaction at Hotel Des Indes Menteng. Using hospitality service theory and hotel operational standards, the research explores how room attendant knowledge, technical skills, interpersonal behavior, and adherence to Standard Operating Procedures (SOPs) influence perceived room quality and guest experience. A descriptive qualitative approach was employed through six months of fieldwork (June–December 2021), including literature review, participant observation in the housekeeping department, and interviews with room attendants and supervisors. The findings indicate that accurate technical execution, consistent SOP implementation, and courteous interpersonal behavior significantly enhance guest comfort, hygiene perception, and service reliability. However, inconsistent SOP enforcement, limited chemical-handling knowledge, variable inspections, and insufficient continuous training were identified as constraints. The study recommends structured training, strengthened supervision, SOP reinforcement, and performance monitoring to improve housekeeping quality and guest satisfaction.
Room attendant, Make-up room, Guest satisfaction, Housekeeping SOP, Hotel service quality
Pengaruh Desain Produk dan Persepsi Harga Terhadap Keputusan Pembelian di Toko Global Batik
This study aims to analyze the influence of product design and price perception on purchase decisions at Toko Global Batik. A quantitative approach was employed, using purposive sampling techniques involving 100 respondents. Data were collected through questionnaires and analyzed using simple and multiple linear regression methods. The findings indicate that product design has a significant influence on purchase decisions. An attractive and trend-appropriate design can enhance consumer interest and add value to batik products. Furthermore, price perception also has a significant positive effect on purchase decisions. Consumers tend to choose products that are perceived to offer a balance between price and quality, making competitive pricing strategies a crucial factor in attracting customers. Simultaneously, product design and price perception contribute significantly to purchase decisions, highlighting their critical role in enhancing product appeal and customer satisfaction. The practical implications of this study for business practitioners emphasize the importance of continuous innovation in product design that aligns with market preferences and the implementation of competitive pricing strategies that suit consumers' purchasing power. These efforts are essential to expanding market reach and maintaining customer loyalty.
Product Design, Price Perception, Purchasing Decisions
Variabel Determinan Terhadap Use Behaviour Shopee Paylater Pada Kalangan Gen Z Dimoderasi Dengan Jenis Kelamin
The era of digitalization has significantly transformed consumer shopping behavior, with digital financial technology emerging as the fastest-growing digital service sector in Indonesia. One of the most rapidly expanding services within this sector is the paylater service, which allows for deferred payment to be settled at a future date. This research investigates the factors influencing the adoption and use behavior of one of the largest paylater services in Indoneisa, Shopee Paylater among Generation Z, using the Extended Unified Theory of Acceptance and Use of Technology (UTAUT) model as the foundation of this reserach. This study identifies key factors such as hedonic motivation, facilitating conditions, behavioral intention, and use behavior, with gender as a moderating variable. The objective is to provide insights into Gen Z consumers' behavior in adopting Shopee Paylater, aiding service providers in understanding, adjusting, and optimizing their products towards this demographic.
Paylater Service, Shopee Paylater, Gen Z, Consumer Behaviour
Pengaruh Social Media Marketing Dan Kualitas Produk Terhadap Keputusan Pembelian Di Toko Eldra Pratama Melalui Minat Sebagai Variabel Intervening
The purpose of this study is to determine the influence of social media marketing, product quality on purchasing decisions through interest as an intervening in Eldra Pratama stores. This study used validity tests, reliability tests, multiple linear regression tests and hypothesis tests both partial and simultaneous with the help of the SPSS version 22. A sample of 122 respondents was taken. The study used a quantitative approach with purposive sampling techniques. Data collection was done by distributing questionnaires using the Likert scale to measure each statement. The results showed that there was a positive and significant influence between social media marketing, product quality and purchasing decisions through interest as an intervention in the Eldra Pratama store.
Social Media Marketing, Product Quality, Purchase Decision, Interest.
Usulan Strategi Peningkatan Aspek Aksesbilitas Guna Mempermudah Proses Interview Dengan Pelamar Disabilitas Tunarungu
Currently, many companies do not know about the Deaf disability and do not understand how to implement recruitment procedure for Deaf workers. Because it is difficult to get work everywhere and because of the lack of knowledge regarding the recruitment process for works with disabilities. The aim of this research is to improve strategies for improving accessibility aspects to facilitate the interview process with Deaf applicants. This research was carried out using the Nvivo application using a qualitative approach to interview transcript data so that the results could be known after carrying out interviews with six people. However, the findings concluded that various companies did not provide knowledge or awareness of Deaf disabilities, so they did not seek information about people with disabilities, including Deaf disabilities, which made the interview process with Deaf candidates less smooth.
Deaf Disability, Recruitment, Strategy, Accessibility Aspects, Interview, Nvivo, Science and Awareness.
Menavigasi Kompleksitas: Strategi Untuk Mencapai Target Produksi Overburden - Pembelajaran Dari PT.XYZ
Penelitian ini menyelidiki strategi pencapaian target produksi overburden pada kontraktor pertambangan batubara, PT XYZ. perusahaan ini menghadapi tantangan dalam mencapai target produksi overburden di salah satu lokasi operasionalnya. Penelitian ini mengadopsi pendekatan kualitatif, menggunakan metode observasi dan wawancara mendalam dengan informan dengan kualifikasi khusus dan berbagai latar belakang di industri pertambangan. Pendekatan strategis dalam penelitian ini mengikuti kerangka konsep Fred David, dengan tujuan membantu mengukur ulang strategi perusahaan untuk mencapai target produksinya. Melalui metode pengumpulan data kualitatif, termasuk observasi dan wawancara mendalam, penelitian ini mengeksplorasi nuansa tantangan produksi overburden. Perspektif informan, mulai dari peran manajerial hingga keahlian teknis, memberikan wawasan berharga tentang kompleksitas industri pertambangan. Dengan menggunakan teknik analisis kualitatif, penelitian ini berhasil mengidentifikasi faktor-faktor kunci yang berkontribusi pada ketidakcapaian target produksi overburden. Hasil penelitian ini memberikan rekomendasi yang diimplementasikan untuk PT XYZ untuk mengatur ulang strateginya, mengatasi ketidakefisienan operasional, dan pada akhirnya meningkatkan kemampuannya mencapai target produksi overburden.
Pertambangan, Strategi, Bisnis, Fred David
Variabel Yang Mempengaruhi Penggunaan Bank Digital Melalui Behavioral Intention
This research aims to determine the factors that influence a person's use of Digital Banks. The indicators used in this research are Perceived Ease of Use (POEU), Performance Expectancy (PE), Facilitating Condition (FC), Behavioural Intention (BI) as an intervening variable, and Use Intention (UI). This research uses a quantitative research approach using data collection methods by filling out online questionnaires from 150 sources who have used Digital Bank. Using the SEM (Structural Equation Mode) analysis method produces a test that Performance Expectancy, Facilitating Conditions have a direct and indirect influence on Use Intention, however perceived Ease of Use does not have a direct or indirect influence by showing a value of -2.550 and -0.657 in the model analysis testing that has been carried out. This negative value shows that the Perceived Ease of Use variable does not influence using Digital Bank. In utilizing digital banking services, a person's habits can be directly and significantly influenced by performance expectations.
Digital Bank, Perceived Ease of Use, Performance Expectancy, Facilitating Condition, Behavioural Intention, Use Intention.
Pengaruh Digital Marketing Dan Customer Experience Terhadap Keputusan Orang Tua Memilih Sekolah XYZ
Intense competition among schools during the enrollment period for new students is experienced by XYZ School, specifically SMP Katolik within the XYZ Association located in Koja, North Jakarta. This competition is evidenced by the trend of new student registrations towards the end of the enrollment period. It compels XYZ School to increase the number of new student admissions through the influence of Digital marketing and Customer experience, aiming to stimulate parents' interest in decision-making. The objective of this research is to analyze the impact of Digital marketing and Customer experience on influencing parents' interest in decision-making. The study population comprises 318 student’s parents. This research is quantitative, employing inferential statistical analysis and descriptive statistics. The results indicate that Digital marketing does not have a significant influence on parents' interest in registering their children at SMP XYZ, with direct and indirect impact values of 0.06 and 0.03, respectively. Conversely, Customer experience significantly influences parents' interest in deciding to enroll their children at SMP XYZ, with direct and indirect impacts of 0.33 and 0.57, respectively. Therefore, the school can establish a dedicated digital marketing division with research and development teams on creating compelling enrollment content.
Digital Marketing, Customer Experience, Customer’s Interest, Decision Making
Pengaruh Kualitas E-Ticketing, Harga Dan Attraction Terhadap Kepuasan Konsumen Di Dunia Fantasi Jakarta Utara
This research aims to determine whether the quality of e-ticketing, price and attraction affect consumer satisfaction at Dunia Fantasi, North Jakarta. An associative quantitative approach was used, which involved analyzing the relationship between two variables through the distribution of questionnaires to 115 respondents who were consumers who had purchased tickets to Dunia Fantasi North Jakarta. This research includes validity testing, reliability testing, classical assumption testing, main testing and hypothesis testing. The sampling method used was non-probability using a purposive sampling method. Researchers processed the data using SPSS 22. The survey distributed by the author was a questionnaire using Google from to 115 respondents online. Based on the hypothesis in the t test, overall e-ticketing quality, price and attraction together have a significant influence on consumer satisfaction.
E-Ticketing Quality, Price, Attraction, Consumer Satisfaction.
Pengaruh Kualitas Layanan Citra Merek terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan di Nagadigit
This study aims to identify the effect of service quality & brand image on customer loyalty through Nagadigit customer satisfaction. This study uses a quantitative method using SPSS. This research technique uses survey research techniques with online questionnaire distribution data collection methods. The sampling technique used was the Slovin technique with 94 respondents. This study uses validity, reliability, classical assumptions and hypotheses. In the hypothesis test, the results of the path analysis test conducted show that the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) through customer satisfaction (Y) has a smaller coefficient when compared to the effect of service quality (X1) and brand image (X2) on customer loyalty (Z) directly, so that customer satisfaction (Y) cannot be an intervening variable between service quality (X1) and brand image (X2) on customer loyalty (Z).
Brand Image, Customer Loyalty, Customer Satisfaction, Service Quality
Pengaruh Jumlah Produk Tayang, Letak Geografis dan Jumlah Penyedia terhadap Transaksi pada Platform Marketplace XYZ
This study examines the influence of the number of displayed products, geographical location, and number of providers on transactions in the Platform Marketplace XYZ. Using documentation method, data from 2020 to 2022 were analyzed in depth. The results of descriptive analysis show a growth trend in the number of displayed products, providers, and transactions on the platform. Gorontalo province emerged as the region with the highest transaction value. This research provides insights into the factors affecting e-commerce transactions in Indonesia, particularly on the Platform Marketplace XYZ, and offers valuable insights for the development of more effective marketing strategies. It is hoped that the findings of this study can serve as a reference for other researchers in the field of e-commerce.
E-commerce, Marketplace Platform XYZ, Transactions, Geographical Location, Marketing Strategies.
Strategi Pengembangan Produk Baru Sel Punca: Studi Kasus di PT Bifarma Adiluhung (Regenic)
The development of health technology driving the development of regenerative medicine such as cell therapy faces many challenges including during clinical trials for Covid-19 patients. This research aims to analyze the stem cells’s product development concepts related to Resource-based view and Stage-gate model, including appropriate development to minimize failure, as well as analyzing development challenges. Qualitative data was obtained from literature, observation and in-depth interviews with informants from the industrial, hospital and regulatory sectors in a semi-structured pattern. Analysis using N-Vivo produced seven themes, including development concept, strategy to minimize failure, and the development’s challenges. It was found that QbD principles were followed, but trial failure still occurs resulted from the un-focus gate in the Stage-gate model perspective, less RND organizing and firm capability. Broad differentiation strategy supported by continuous innovation and costs focus are important in business sustainability to overcome challenges involving managing and organizing firm’s resources to create valuable, rare, inimitable, non-substitutable resources and capabilities.
Product Development, Resource-Based View, Stage-Gate Model, Stem Cell, Strategy.
Pengaruh Profitabilitas, Likuiditas, dan Struktur Aset Terhadap Kebijakan Hutang Pada Perusahaan Sektor Industrial
The strategy in determining a company’s debt policy must be considered wisely to avoid the risk of bankruptcy in the future. The purpose of this research is to determine the influence of profitability, liquidity, and asset structure on company debt policy. This research use quantitative methods with purposive sampling criteria as the basis for selecting data samples. The data collection method in this research uses observation of published financial report. The number of samples in this research was 66 sample obtained from 16 industrial sector companies listed on the Indonesia Stock Exchange. Later, the data will be processed with IBM SPSS Statistics 23 software as a useful program to assist writers in processing various data. The result of this research show that profitability has a negative and significant influence on debt policy, liquidity also has a negative and significant influence on debt policy, while asset structure apparently does not have a significant influence on debt policy.
Profitability, Liquidity, Asset Structure, Debt Policy, Industrial Companies.
Pengaruh Kualitas Layanan, Citra Merek Dan Persepsi Harga Terhadap Minat Pembelian Ulang Pada Produk Golden Lamian
The purpose of this study is to ascertain whether service quality, brand image, and consumer perceptions of pricing, affect consumers' intentions to repurchase Golden Lamian goods. Consumers of these products who responded to a survey were asked for information. The link between the independent factors (brand image, pricing perception, and service quality) and the dependent variable (repurchase intention) was investigated using multiple linear regression analysis. The study's conclusions show that repurchase intention is highly influenced by pricing perception, brand image, and service quality. The management implications of these results can help businesses improve their customer service and marketing plans to win over more customers to Golden Lamian products.
Brand Image, Brand Trust, Consumer Satisfaction, Consumer Loyalty
Pengaruh SPIP, Motivasi Kerja, Dan Sistem Manajemen Iuran Terintegrasi (Simanis) Sebagai Pemoderasi Terhadap Kinerja PTT Telecollecting BPJS Kesehatan
Penelitian ini bertujuan untuk menganalisis pengaruh Sistem Pengendalian Intern Pemerintah (SPIP), Motivasi Kerja, dan tambahan variabel moderasi yaitu Sistem Manajemen Iuran Terintegrasi (SIMANIS) terhadap Kinerja Pegawai Tidak Tetap (PTT) Telecollecting. Metode penelitian yang digunakan adalah penelitian kuantitatif yang menggunakan IBM SPSS 26.0 Statistic For Windows 10 dengan menggunakan analisis regresi berganda dengan melakukan pengujian koefisien determinasi, uji t, dan uji F. Lalu, uji regresi moderasi dengan membandingkan nilai koefisien determinasi sebelum dan sesudah adanya variabel moderasi. Data yang digunakan adalah data primer dari hasil kuesioner yang diisi oleh 202 responden yaitu PTT Telecollecting dan data primer dari hasil wawancara dengan PTT Telecollecting dan Peserta BPJS Kesehatan. Hasil penelitian ini menunjukkan bahwa Sistem Pengendalian Intern Pemerintah (SPIP) dan Motivasi Kerja secara parsial berpengaruh positif dan signifikan terhadap Kinerja PTT Telecollecting. Lalu, SIMANIS mampu memperkuat pengaruh variabel SPIP dan Motivasi Kerja terhadap Kinerja PTT Telecollecting. Motivasi Kerja, PTT Telecollecting, SIMANIS, SPIP, Kinerja
Motivasi Kerja, PTT Telecollecting, SIMANIS, SPIP, Kinerja