KALBISOCIO Jurnal Bisnis dan Komunikasi
type: channel
description: KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit. Diterbitkan 2 kali setahun, Maret dan September E - ISSN 2829-1301 P - ISSN 2356-4385
publisher: Research and Community Service UNIVERSITAS KALBIS
language: en
publication name: KALBISOCIO Jurnal Bisnis dan Komunikasi
issn: 2356-4385
items: The Effect of Organizational Culture, Compensation, Job Satisfaction, And Work Environment on The Performance of Employees at Bank “Bantara” In the Jakarta Area
items: Pengaruh Transformasi Digital, Kompetensi Digital, Reskilling Dan Budaya Digital Terhadap Kinerja Karyawan (Studi Pada Bank Tabungan Negara Cabang Jayapura)
items: Influence of Influencer Credibility on Consumer Attitude Towards Product and Advertising, and Its Impact on Purchase Intention
items: Pengaruh Corporate Social Responsibility dan Customer Retention terhadap Business Performance Melalui Business Continuity UMKM Pertamina
items: Efektivitas Strategi Komunikasi Publik BP3MI dalam Sosialisasi Khusus Program Desa Migran Emas
items: Pengaruh Diskon Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Desa Batunagodang Siatas Kabupaten Humbang Hasundutan
items: Strategi Komunikasi Digital Instagram @steamy_bitess dalam Membentuk Brand Image di Kalangan Followers
items: TikTok dan Konstruksi Branding Tempat : Studi Kualitatif Blok M sebagai Ruang Gaya Hidup Anak Muda
items: When Digital Transformation Fails: Evidence from Rural Banking and the Rise of Compliance-Driven Digitalization
items: Analisis Narasi Visual dan Brand Image NCT 127 Dalam Promosi Album ‘Walk’ Di Instagram
items: Pengaruh Kelancaran Transaksi, Keamanan Tabungan, Kemudahan Penggunaan terhadap Loyalitas Pengguna Gen Z Aplikasi Bank Jago
items: Pengaruh Product Placement terhadap Brand recall Kopiko Pada Konsumen Milenial Penonton Drama Korea
items: Pengaruh Kualitas Produk, Usability dan Responsiveness Chatbot terhadap Kepuasan Konsumen Roughneck 1991 di Shopee
items: Pengaruh Sustainable Fashion, Slow Fashion dan Fast Fashion terhadap Environmental Sustainability
items: Pengaruh Color Gradient, Upper Material, dan Advanced Footwear Technology terhadap Keputusan Pembelian Nike ZoomX
items: Dakwah Radio di Era Media Baru: Reinventing Strategi dan Konten untuk Meningkatkan Jangkauan
items: Pengaruh Digital Marketing Terhadap Niat Berkunjung Wisatawan Ke Destinasi Wisata Kecamatan Balige (Satu Study Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Toba)
items: Pengaruh Transformasi Digital, Kelengkapan Fasilitas Dan Disiplin Kerja Terhadap Peningkatan Pelayanan Di Kantor Camat Silima Pungga Pungga
items: Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Wisatawan Di Taman Alam Lumbini Berastagi
items: Pengaruh Citra Destinasi Dan Promosi Digital Terhadap Minat Berkunjung Wisatawan Pada Objek Wisata Di Kecamatan Pangururan Kabupaten Samosir
items: Pengaruh Keamanan Data dan Kemudahan Penggunaan Terhadap Minat Menggunakan Aplikasi Bale by BTN Pada Masyarakat Kec. Medan Timur
items: Membangun Loyalitas Penggemar melalui Interaksi Parasosial: Studi Kasus pada Komunitas NCTzen Bali
items: Pentingnya Penerapan Metode FIFO Dalam Meningkatkan Standar Kualitas Produk Pastry Di Hotel Sheraton Grand Jakarta
items: Fungsi Kitchen Equipment and Utensils Dalam Menunjang Operasional Hot Kitchen Di Grandkemang Hotel Jakarta
items: Pola Komunikasi Ayah Tunggal Dengan Anak Pasca Perceraian Dalam Perspektif Family Communication Pattern Theory
items: Pengaruh Konten Youtube Akademi Crypto Terhadap Pengetahuan Terkait Crypto (Survey Kepada Anggota Komunitas Academy Cryptocurrency)
items: The Effect of Expectation Confirmation and Perceived Usefulness on Continuance Intention of QRIS Mobile Banking Users: The Mediating Role of Customer Satisfaction
items: Memperoleh Work Life Harmony di Tengah Tekanan Kerja: Eksplorasi Fenomenologi Kehidupan Barista di Coffee Shop Denpasar
items: Pengaruh Konten Media Sosial Terhadap Pembentukan Kepercayaan Diri Remaja: Tinjauan Literatur Psikologi Komunikasi
items: Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Pengguna Aplikasi Blibli Di Jakarta

The Effect of Organizational Culture, Compensation, Job Satisfaction, And Work Environment on The Performance of Employees at Bank “Bantara” In the Jakarta Area
type: item
description: <span lang="EN-GB" style="font-size: 9.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; color: black; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-style: italic;">This research aims to analyse the performance of employees at Bank "Bantara" in the Jakarta Area by considering factors such as organizational culture, compensation, job satisfaction, and work environment. These factors were chosen as independent variables due to their potential impact on employee performance, which is the dependent variable. The researcher used the Statistical Structural Equation Modelling (SEM) method specifically the Partial Least Square (PLS) approach supported by SmartPLS, to process the data obtained from a questionnaire survey conducted online using Google Form. The results indicated that Organizational Culture and Work Environment have a positive and significant effect on Employee Performance, whereas Compensation and Job Satisfaction have a positive effect but not significant on Employee Performance.
subject: Articles
  topic: section
subject: Organizational Culture; Compensation; Job Satisfaction; Work Environment; Employee Performance; Banking
  topic: keywords
creator: Mohamad Ramadhan Argakoesoemah
creator: Rizky Nanda Verina
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 197
ending page: 207
doi: 10.53008/m0qjp991

Pengaruh Transformasi Digital, Kompetensi Digital, Reskilling Dan Budaya Digital Terhadap Kinerja Karyawan (Studi Pada Bank Tabungan Negara Cabang Jayapura)
type: item
description: Abstract: This study aims to analyze the variables that influence employee performance at PT Bank Tabungan Negara (Persero) Tbk, Jayapura branch. The endogenous variables used in this study are employee performance, while the endogenous variables are Digital Transformation, Digital Competence, Reskilling, and Digital Culture. This study used a sample of 82 respondents who were permanent employees at the company. The analytical method used in this study was quantitative data analysis. The data processing technique used in this study was Structural Equation Modeling using the SmartPLS 4.0 application. The results of this study indicate that the variables Digital Transformation, Digital Competence, and Digital Culture have a positive effect on employee performance, while the results for the Reskilling variable have no effect on employee performance. Keywords: Digital Transformation, Digital Competence, Reskilling, Digital Culture and Employee Performance. Abstrak : Penelitian Penelitian ini bertujuan untuk menganalisis variabel-variabel yang mempunyai pengaruh terhadap kinerja karyawan pada PT Bank Tabungan Negara (Persero) Tbk cabang Jayapura. Variabel endogen yang digunakan dalam penelitian ini adalah kinerja karyawan dan variabel endogen menggunakan Transformasi Digital, Kompetensi Digital, Reskilling dan Budaya Digital. Penelitian ini menggunakan jumlah sampel sebanyak 82 responden yang merupakan karyawan tetap pada perusahaan. Metode analisis yang digunakan didalam penelitian ini adalah menggunakan metode analisis data kuantitatif. Teknik pengolahan data yang digunakan pada penelitian ini adalah dengan metode Struktur Equation Modelling menggunakan aplikasi SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa variabel Transformasi Digital, Kompetensi Digital dan Budaya Digital berpengaruh secara positif terhadap kinerja karyawan, sedangkan hasil pada variabel Reskilling tidak berpengaruh terhadap kinerja karyawan.
subject: Articles
  topic: section
subject: Transformasi digital
  topic: keywords
subject: Kompetensi digital
  topic: keywords
subject: Reskilling
  topic: keywords
subject: Budaya digital
  topic: keywords
subject: Kinerja karyawan
  topic: keywords
creator: Simson Hendrick Karubaba
creator: Batara Maju Simatupang
creator: R. Bambang Budhijana
creator: Antyo Pracoyo
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 176
ending page: 186
doi: 10.53008/r3cnn753

Influence of Influencer Credibility on Consumer Attitude Towards Product and Advertising, and Its Impact on Purchase Intention
type: item
description: This study analyzes the influence of influencer credibility on attitude towards product and attitude towards advertising, as well as its impact on purchase intention in the automotive industry on the YouTube platform. The research employs an online survey with 168 respondents who follow automotive influencers. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that influencer credibility positively affects attitude towards product but does not influence attitude towards advertising. Furthermore, attitude towards product and attitude towards advertising positively impact purchase intention. These findings suggest that while influencer credibility can enhance a positive attitude toward a product, it does not necessarily lead to greater acceptance of advertisements. The study's implications highlight the importance of selecting influencers with strong reputations and expertise to enhance consumer attitudes toward products and increase purchase intention. Additionally, companies should ensure that their marketing strategies include engaging and relevant advertisements for their target audience.
subject: Articles
  topic: section
subject: influencer credibility, attitude towards product, attitude towards advertising, purchase intention, digital marketing, social media
  topic: keywords
creator: Dimas Prasetya
creator: Triyono Arief Wahyudi
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 187
ending page: 196
doi: 10.53008/b7tpkw44

Pengaruh Corporate Social Responsibility dan Customer Retention terhadap Business Performance Melalui Business Continuity UMKM Pertamina
type: item
description: This study aims to analyze the influence of Corporate Social Responsibility (CSR) and Customer Retention on Business Performance, with Business Continuity as an intervening variable, among MSMEs fostered by Pertamina in Jakarta. A quantitative approach was employed by distributing questionnaires to 160 respondents. Data were analyzed using multiple linear regression and path analysis with the help of SPSS software. The results show that CSR and Customer Retention have a positive and significant effect on Business Continuity. Both variables also have a direct impact on Business Performance. Business Continuity significantly mediates the relationship between Customer Retention and Business Performance, but does not significantly mediate the relationship between CSR and Business Performance. These findings indicate that the success of CSR programs and customer retention efforts contributes not only to short-term outcomes but also to sustaining MSME operations. This study provides practical implications for optimizing CSR strategies to enhance the competitiveness and sustainable growth of MSMEs.
subject: Articles
  topic: section
subject: corporate social responsibility, customer retention, business continuity, business performance, MSMEs.
  topic: keywords
creator: Ali Fikryansyah Nuur
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 168
ending page: 175
doi: 10.53008/ep98ee15

Efektivitas Strategi Komunikasi Publik BP3MI dalam Sosialisasi Khusus Program Desa Migran Emas
type: item
description: Penelitian memiliki tujuan untuk menganalisis efektivitas strategi komunikasi publik yang dilakukan oleh badan atau lembaga khusus migran BP3MI, terkait sosialisasi Program Desa Migran Emas. Dalam penelitian ini metode yang digunakan adalah pendekatan kuantitatif dengan menggunakan teknik pengumpulan data, melalui penyuluhan dan penyebaran kuesioner kepada masyarakat sasaran program. Terkait hasil penelitian menunjukkan bahwa adanya strategi komunikasi publik yang diterapkan cukup efektif. Hal ini ditunjukkan oleh tingkat pemahaman masyarakat yang tinggi terkait program setelah mengikuti kegiatan sosialisasi dari BP3MI. Pesan yang disampaikan bagi masyarakat dan juga sasaran program dinilai jelas, sesuai dengan kebutuhan serta karakteristik audiens Hal ini dapat diindikasikan dapat diterima dengan baik oleh informal. Di sisi lain metode komunikasi tetap muka terbukti mampu meningkatkan interaksi antara komunikator dan komunikan serta memperkuat Proses penyampaian pesan yang dimaksud strategi komunikasi publik. Bukan hanya berfungsi sebagai media penyampaian informasi, namun menjadi sarana yang dapat mendorong respon positif serta partisipasi aktif masyarakat dalam program tersebut. Walaupun begitu terdapat sebagian kecil masyarakat yang belum sepenuhnya memahami maupun merespon program secara optimal. Kesimpulan yang dapat diambil dari penelitian ini diperlukan upaya peningkatan strategi komunikasi publik agar jangkauan sosialisasi dapat lebih merata dan inklusif. Serta penyampaian informasi terkait dengan program migran dalam sebuah desa menjadi lebih jelas untuk membantu.
subject: Articles
  topic: section
subject: BP3MI, Program Desa Migran, Migran Emas, Keluarga Migran
  topic: keywords
creator: Melisa Rohmah
creator: I Gusti Ayu Agung Dewi Sucitawathi Pinatih
creator: Melati Budi Srikandi
creator: Ni Made Prasiwi Bestari
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 162
ending page: 167
doi: 10.53008/dhrkxz61

Pengaruh Diskon Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Desa Batunagodang Siatas Kabupaten Humbang Hasundutan
type: item
description: This study aims to analyze the effect of Discount (X_1) and Free Shipping (X_2) on Purchasing Decisions (Y) on the Shopee marketplace in Batunagodang Siatas Village, Humbang Hasundutan Regency, both partially and simultaneously. The research method used is a quantitative approach with a sample of 87 respondents. Data were collected through questionnaires, including primary and secondary data, which were then tested using validity, reliability, and classical assumption tests. Data analysis was carried out using multiple linear regression which produced the equation Y = 5.945 + 0.230X_1 + 0.649X_2. The results of hypothesis testing through the t-test showed that the Discount variable had a significant and positive effect on purchasing decisions (t_count 4.577 > t_table 1.989). The Free Shipping variable also showed a significant and positive effect with a t_count value of 6.334 > t_table 1.989. Overall, the coefficient of determination (R Square) of 0.363 indicates that the independent variables contribute 36.3% to purchasing decisions. Meanwhile, the remaining 63.7% is influenced by other variables not examined in this study, such as price, product quality, promotion, consumer trust, and service quality.
subject: Articles
  topic: section
subject: Discount, Free Shipping, Purchasing Decisions
  topic: keywords
creator: Aprilidia Rojelita Siringoringo
creator: Natalia E.T. Sihombing
creator: Kepler Sinaga
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 139
ending page: 149
doi: 10.53008/1etwc612

Strategi Komunikasi Digital Instagram @steamy_bitess dalam Membentuk Brand Image di Kalangan Followers
type: item
description: Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital akun Instagram @steamy_bitess dalam membentuk citra merek di kalangan pengikutnya. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi literatur, mengamati konten visual, fitur interaktif, dan pola keterlibatan digital. Hasil penelitian menunjukkan bahwa @steamy_bitess berhasil membangun citra merek yang profesional dan inovatif melalui estetika visual yang konsisten, seperti palet warna hangat dan fotografi makanan berkualitas tinggi. Selain itu, penggunaan fitur Instagram secara optimal seperti Sorotan untuk bukti sosial dan Reels untuk keterlibatan dinamis efektif mengubah promosi satu arah menjadi dialog interaktif. Strategi terintegrasi ini tidak hanya meningkatkan kepercayaan pengikut tetapi juga memperkuat posisi merek sebagai pelopor dalam kategori mangkuk hotpot siap saji. Secara keseluruhan, sinergi antara konsistensi visual dan komunikasi interaktif merupakan faktor kunci dalam menjaga citra merek yang positif dan berkelanjutan di era digital.
subject: Articles
  topic: section
subject: brand image, digital communication, instagram, social media strategy
  topic: keywords
creator: Alifia Zhafira Yulianti
creator: I Gusti Ayu Agung Dewi Sucitawathi Pinatih
creator: Ni Made Prasiwi Bestari
creator: I Gusti Agung Ananda Putra
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 150
ending page: 161
doi: 10.53008/4v7gaf06

TikTok dan Konstruksi Branding Tempat : Studi Kualitatif Blok M sebagai Ruang Gaya Hidup Anak Muda
type: item
description: This study aims to analyze the role of TikTok in shaping young people's perceptions of the Blok M area's branding as a contemporary lifestyle destination. The study employed a qualitative approach with a constructivist paradigm through in-depth interviews with five informants, supported by non-participatory observation and documentation. The results indicate that TikTok serves as both an initial trigger and a reinforcement in the perception-forming process. Visual and narrative representations circulating on TikTok construct the image of Blok M as a dynamic, creative urban space, closely aligned with the values ​​of self-expression, freedom, and youth community. This study also found a cyclical relationship between digital and in-person experiences, where exposure to TikTok content influences visitation intentions, while on-site experiences reinforce or adjust initial perceptions. While most informants perceived a match between expectations and reality, there were also discrepancies, such as more crowded conditions and exaggerated expectations. These findings confirm that place branding is increasingly influenced by user-generated content and the dynamics of participatory media. Thus, TikTok plays a cultural mediator in shaping regional identity in the digital age.
subject: Articles
  topic: section
subject: TikTok, Place Branding, Perception, Lifestyle, Blok M
  topic: keywords
creator: Salman Salman
creator: Hanum Salsabila
creator: Zhafirah Muthmainnah Giani
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 126
ending page: 138
doi: 10.53008/48n44m20

When Digital Transformation Fails: Evidence from Rural Banking and the Rise of Compliance-Driven Digitalization
type: item
description: Digital transformation is widely regarded as a key driver of competitiveness and governance in the banking sector. However, empirical evidence from smaller financial institutions remains inconsistent. This study investigates why digital transformation fails to improve governance and competitiveness in rural banking institutions (BPR/BPRS). Drawing on the Resource-Based View (RBV), Dynamic Capability Theory, and Institutional Theory, digital transformation is conceptualized as a multidimensional construct comprising core banking systems, integrated channeling systems, and reporting systems (Bharadwaj et al., 2013; Verhoef et al., 2021). Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the findings reveal that digital transformation does not significantly influence governance or competitiveness. Furthermore, human capital does not moderate these relationships. These findings challenge the dominant assumption that digitalization inherently enhances organizational performance (Vial, 2019). Instead, this study introduces the concept of compliance-driven digitalization, where technology adoption is driven by regulatory pressure rather than strategic intent. This study contributes by providing a failure-based explanation of digital transformation in emerging financial systems.
subject: Articles
  topic: section
subject: Digital Transformation
  topic: keywords
subject: Rural Bank
  topic: keywords
subject: Governance
  topic: keywords
subject: Competitiveness
  topic: keywords
creator: Monang Siringoringo
creator: Batara Maju Simatupang
creator: Bambang Budhijana
creator: Antyo Pracoyo
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 208
ending page: 2014
doi: 10.53008/e18bhw08

Analisis Narasi Visual dan Brand Image NCT 127 Dalam Promosi Album ‘Walk’ Di Instagram
type: item
description: This research aims to analyze the digital communication strategy of the @nct127 Instagram account in building a brand image through the promotion of the ‘Walk’ album. The study employs a qualitative descriptive method with a literature study approach, observing visual and narrative elements on social media. The results indicate that the promotion of the ‘Walk’ album successfully constructs a "Neo Culture" brand image through a multimodal communication approach that integrates persuasive copywriting, urban-street aesthetics, and interactive audio-visual synchronization. The use of Instagram Reels as a digital narrative engine significantly increased audience engagement and established a consistent visual identity. In conclusion, the orchestration of high-quality visual narratives and interactive features is the key factor in maintaining NCT 127's position as a trendsetter in the global music industry.
subject: Articles
  topic: section
subject: brand image, digital communication, instagram, nct 127, visual narrative
  topic: keywords
creator: Ni Made Eni Dwi Ayuni
creator: I Gusti Ayu Agung Dewi Sucitawathi Pinatih
creator: Ni Made Prasiwi Bestari
creator: Jonathan Jacob Paul Latupeirissa
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 114
ending page: 125
doi: 10.53008/5tmmhc03

Pengaruh Kelancaran Transaksi, Keamanan Tabungan, Kemudahan Penggunaan terhadap Loyalitas Pengguna Gen Z Aplikasi Bank Jago
type: item
description: The purpose of this research is to determine the partial and simultaneous influence of transaction smoothness, savings security, and user convenience on user loyalty of the Bank Jago application. The research method used is a quantitative approach. The sampling technique used was non-probability sampling and the sampling used was purposive sampling with a sample of 180 people. The target respondents were Gen Z as users of the Bank Jago application in Jakarta. The measurement scale in this study used a Likert scale. The measuring instrument used is a questionnaire. Data analysis using multiple linear regression models. The results of this study indicate that transaction smoothness has no influence on user loyalty, savings security and ease of use partially have an influence on user loyalty, and transaction smoothness, savings security, and ease of use simultaneously have an influence on user loyalty.
subject: Articles
  topic: section
subject: transaction smoothness, savings security, ease of use, user loyalty
  topic: keywords
creator: Audy Auliya
creator: Siti Ruhana Dara
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 215
ending page: 220
doi: 10.53008/k2qacx14

Pengaruh Product Placement terhadap Brand recall Kopiko Pada Konsumen Milenial Penonton Drama Korea
type: item
description: This study analyzes the effectiveness of Kopiko’s Product Placement in Korean dramas compared to other brands such as Samsung, Pepsi, and Subway. The analysis focuses on three dramas: Vincenzo, Taxi Driver season 2, and Hometown Cha-Cha-Cha. The study examines frequency of appearance, involvement of main characters, and narrative context in influencing Brand recall. Results show that despite fewer appearances, Kopiko maintains strong Brand recall due to strategic placement and character interaction. These findings suggest that Product Placement effectiveness is determined not only by frequency, but also by the quality of narrative integration.
subject: Articles
  topic: section
subject: product placement, kopiko, korean drama, brand recall, marketing strategy
  topic: keywords
creator: Dea Rolianti Hunarko
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 229
ending page: 236
doi: 10.53008/wev2jh48

Pengaruh Kualitas Produk, Usability dan Responsiveness Chatbot terhadap Kepuasan Konsumen Roughneck 1991 di Shopee
type: item
description: This study aims to analyze the influence of product quality, chatbot usage, and chatbot responsiveness on customer satisfaction with Roughneck 1991 on the Shopee marketplace. A quantitative research method was employed by distributing questionnaires to 160 individuals who had previously purchased Roughneck 1991 products and used its chatbot feature on Shopee. The data were collected using purposive sampling and analyzed through multiple linear regression to determine the extent to which the three variables contribute to customer satisfaction. The results show that product quality has a significant effect on customer satisfaction, chatbot usage significantly affects customer satisfaction, and chatbot responsiveness also has a significant influence on customer satisfaction. The study concludes that product quality is the most dominant factor influencing customer satisfaction, followed by chatbot usage and chatbot responsiveness. These findings provide practical implications for the Roughneck 1991 brand in optimizing its marketplace sales strategy by enhancing product quality and further developing its chatbot features.
subject: Articles
  topic: section
subject: chatbot usability, chatbot responsiveness, customer satisfaction, product quality
  topic: keywords
creator: Jhovan Davidson Frebert Sumampouw
creator: Vina Meliana
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-31
publication date: 2025-03-31
starting page: 237
ending page: 244
doi: 10.53008/kk24h317

Pengaruh Sustainable Fashion, Slow Fashion dan Fast Fashion terhadap Environmental Sustainability
type: item
description: Technological advancements have transformed fashion into a form of self-expression and culture. The fashion industry in Indonesia has had a positive economic impact but poses challenges to environmental sustainability. Gen-Z tends to favor Fast Fashion, which pollutes the environment with textile waste. Conversely, Slow Fashion and Sustainable Fashion emphasize quality, production ethics, and environmentally friendly materials. This study explores the influence of these three fashion concepts on environmental sustainability. Slow Fashion and Sustainable Fashion can reduce the negative impact of the fashion industry through sustainable practices and recycled materials. This research focuses on the importance of shifting consumption towards more responsible fashion to preserve the environment. The research method used is quantitative, distributing questionnaires to a population of 142 respondents using non-probability sampling techniques, and processed using SPSS 29.
subject: Articles
  topic: section
subject: fashion, fast fashion, slow fashion, sustainable fashion, environmental sustainability, gen-z.
  topic: keywords
creator: Budi Dharma Hermawan
creator: Anjar Dwi Astono
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-03-31
publication date: 2025-03-31
starting page: 221
ending page: 228
doi: 10.53008/rgn6fb98

Pengaruh Color Gradient, Upper Material, dan Advanced Footwear Technology terhadap Keputusan Pembelian Nike ZoomX
type: item
description: This study aims to analyze the effect of color gradient, upper material, and advanced footwear technology on purchasing decisions of Nike Zoom X running shoes in Indonesia. A quantitative method was employed with a sample of 153 respondents who had purchased the product, analyzed using multiple linear regression. The results indicate that both partially and simultaneously, all three variables significantly influence purchasing decisions. However, the regression coefficients are negative, suggesting that improvements in these aspects do not necessarily increase purchase decisions, as they are influenced by other factors such as price and perceived value. The Adjusted R² value of 0.645 shows that the model explains 64.5% of the variance in purchasing decisions. This study highlights the importance of balancing product innovation, pricing, and perceived value to enhance product attractiveness in the running shoe market.
subject: Articles
  topic: section
subject: fashion, color gradient, upper material, advanced footwear technology, purchase buying decision, Nike ZoomX
  topic: keywords
creator: Nico Putra Ramadhan
creator: Anjar Dwi Astono
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 245
ending page: 251
doi: 10.53008/acyrh310

Dakwah Radio di Era Media Baru: Reinventing Strategi dan Konten untuk Meningkatkan Jangkauan
type: item
description: This article aims to analyze and formulate strategies for reinventing radio dakwah (Islamic propagation) in the face of the new media landscape to enhance its reach and relevance. The method employed is a systematic literature review, examining various scientific literature, journals, and books related to dakwah in new media, digital media trends, audience behavior, and broadcasting media management. The research findings indicate that traditional radio dakwah faces significant challenges from shifting digital audience behavior but holds substantial opportunities through platform convergence. It is found that reinvention strategies must include multi-platform adoption, the development of interactive and visual bite-sized content, and the optimization of data-driven measurement. This article concludes that transforming into a content hub and collaborating with digital influencers are key to creating a more effective and measurable dakwah ecosystem in the new media era, thereby sustaining and expanding its influence amidst intense media competition.
subject: Articles
  topic: section
subject: Dakwah Radio
  topic: keywords
subject: Dakwah Reach
  topic: keywords
subject: Dakwah Strategy
  topic: keywords
subject: Digital Content
  topic: keywords
subject: New Media
  topic: keywords
creator: Aldin Adama
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-28
publication date: 2026-03-28
starting page: 108
ending page: 113
doi: 10.53008/hwghz553

Pengaruh Digital Marketing Terhadap Niat Berkunjung Wisatawan Ke Destinasi Wisata Kecamatan Balige (Satu Study Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Toba)
type: item
description: This study aims to analyze and explain the effect of digital marketing on tourists' intention to visit tourist destinations in Balige District, Toba Regency. The independent variables in this study include content quality, engagement, ease of access to information, and electronic word of mouth (e-WOM), while the dependent variable is tourists' intention to visit. The study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 96 respondents who were tourists or potential tourists who obtained information about Balige tourist destinations through digital media. The data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination tests (R²). The results showed that, partially, content quality, engagement, ease of access to information, and e-WOM had a positive and significant effect on tourists' intention to visit. Simultaneously, the four digital marketing variables were also proven to have a significant effect on tourists' intention to visit the Balige District tourist destination. The coefficient of determination value shows that digital marketing variables are able to explain most of the variation in tourist visitation intent, while the rest is influenced by other factors outside the research model. These findings confirm that optimizing digital marketing strategies through the presentation of informative and credible content, increasing audience interaction and engagement, ease of access to information, and strengthening positive reviews in digital media are strategic factors in increasing tourist visitation intent.
subject: Articles
  topic: section
subject: Digital Marketing, Engagement, Ease of Access to Information, E-WOM, Visit Intention
  topic: keywords
creator: Rio S. Siagian
creator: Charles Makmur Sainturi
creator: Kepler Sinaga
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-11
publication date: 2026-03-11
starting page: 76
ending page: 86
doi: 10.53008/w3nytt23

Pengaruh Transformasi Digital, Kelengkapan Fasilitas Dan Disiplin Kerja Terhadap Peningkatan Pelayanan Di Kantor Camat Silima Pungga Pungga
type: item
description: This study aims to analyze the influence of digital transformation, completeness of facilities, and work discipline on improving services at the Silima Pungga-Pungga Sub-district Office, both partially and simultaneously. The research method used is a quantitative approach with a sample of 99 respondents determined through a purposive sampling technique. Data were collected using a questionnaire and analyzed through instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results of the study indicate that partially, the digital transformation variable has a positive and significant effect on improving services (t_{count} 4.301 > t_{table} 1.956). Completeness of facilities also has a positive and significant effect (t_{count} 3.474 > t_{table} 1.956), as does work discipline (t_{count} 5.974 > t_{table} 1.956). Simultaneously, the three independent variables significantly influence service improvement with an F_{count} value of 44.312 > F_{table} of 3.09. The results of the coefficient of determination (R^2) test show that the variables of digital transformation, completeness of facilities, and work discipline are able to explain the variation in service improvement by 58.3%, while the remaining 41.7% is influenced by other variables outside this research model. Based on these findings, it is recommended that relevant agencies continue to strengthen technology adoption, optimize facility maintenance, and maintain consistent employee work discipline to achieve excellent public service.
subject: Articles
  topic: section
subject: Digital Transformation, Facility Completeness, Work Discipline, and Service Improvement
  topic: keywords
creator: Puja Situmorang
creator: Darma Manalu
creator: Kepler Sinaga
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-11
publication date: 2026-03-11
starting page: 87
ending page: 99
doi: 10.53008/4pvcy725

Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Wisatawan Di Taman Alam Lumbini Berastagi
type: item
description: This study aims to analyze the influence of service quality and facilities on tourist satisfaction at Lumbini Berastagi Nature Park, both partially and simultaneously. Lumbini Nature Park is a leading natural and religious tourism destination in Karo Regency that offers the beauty of pagoda architecture and a spiritual atmosphere. Along with the increase in tourist visits to the Berastagi area, understanding the factors that drive visitor satisfaction is crucial for the sustainability of destination management. The research method used is a quantitative approach with a sample of 96 respondents determined using the Lemeshow formula. Data were collected through questionnaires and analyzed using multiple linear regression, classical assumption tests, and hypothesis tests (t-test and F-test) using SPSS 27 software. The results showed that service quality (X_1) has a positive and significant effect on tourist satisfaction (Y) with a t_{count} value of 2.992 > t_{table} 1.985. Likewise, the facility variable (X_2) has a positive and significant effect with a t_{count} value of 5.966 > t_{table} 1.985. Simultaneously, both variables have a significant effect with an F_{count} value of 21.466 > F_{table} 3.09 and a significance level of 0.000. The coefficient of determination (R^2) value of 30.1% indicates the contribution of the independent variables in explaining tourist satisfaction, while the rest is explained by other factors outside this study. This study recommends that managers prioritize facility maintenance as the most dominant factor in influencing visitor satisfaction.
subject: Articles
  topic: section
subject: Service Quality, Facilities, Tourist Satisfaction, Tourist Destinations
  topic: keywords
creator: Yestiara Litna Boru Barus
creator: Natalia E.T. Sihombing
creator: Kepler Sinaga
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-11
publication date: 2026-03-11
starting page: 67
ending page: 75
doi: 10.53008/pcc6jj42

Pengaruh Citra Destinasi Dan Promosi Digital Terhadap Minat Berkunjung Wisatawan Pada Objek Wisata Di Kecamatan Pangururan Kabupaten Samosir
type: item
description: The purpose of this study is to determine the influence of destination image and digital promotion strategies on tourists' interest in visiting tourist attractions in Pangururan District, Samosir Regency. Destination image refers to tourists' perspectives regarding the attractions, facilities, and uniqueness of the place. On the other hand, digital promotion is a marketing method carried out through online platforms to attract tourists' attention. These two factors are very important in increasing tourist interest in visiting. The method used in this study is quantitative by conducting a survey. Questionnaires were distributed to 100 respondents taken by accidental sampling technique. To analyze the data, instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing were carried out. The results of the partial test (t-test) showed that destination image had a t-value of 7.957 which was more than 1.66 and a significance of 0.000 which was less than 0.05. In addition, digital promotion showed a t-value of 7.650 which was also more than 1.66 and a significance of 0.000 which was still below 0.05. In the simultaneous test (F test), the calculated F value was 21.461, which was greater than 3.09 with a significance of 0.000, which was less than 0.05.
subject: Articles
  topic: section
subject: Destination Image, Digital Promotion, Visiting Interest
  topic: keywords
creator: Regina Patrisia Harianja
creator: Natalia E.T. Sihombing
creator: Kepler Sinaga
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-11
publication date: 2026-03-11
starting page: 100
ending page: 107
doi: 10.53008/3849yf73

Pengaruh Keamanan Data dan Kemudahan Penggunaan Terhadap Minat Menggunakan Aplikasi Bale by BTN Pada Masyarakat Kec. Medan Timur
type: item
description: The purpose of this study is to determine the effect of data security and ease of use on interest in using the BALE by BTN application among the community of Medan Timur District. The method used is a quantitative approach. Data were collected through questionnaires distributed to a sample of 100 respondents. The data analysis methods employed include instrument testing, classical assumption tests, and hypothesis testing using SPSS version 25. The results show that data security has a positive and significant effect on interest in using the application, as indicated by the t-value of the data security variable (X1), which is greater than the t-table value (2.297 > 1.984) with a significance level of 0.024 < 0.05. Ease of use also has a positive and significant effect on interest in using the application, as indicated by the t-value of the ease of use variable (X2), which is greater than the t-table value (3.964 > 1.984) with a significance level of 0.000 < 0.05. Simultaneously, data security and ease of use have a positive and significant effect on interest in using the application, as indicated by the F-value being greater than the F-table value (24.939 > 3.09) with a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.340, meaning that data security and ease of use explain 34.0% of the variance in interest in using the application, while the remaining 66.0% is influenced by other variables not examined in this study.
subject: Articles
  topic: section
subject: Data Security, Ease of Use, and Interest in Using
  topic: keywords
creator: Jani Putri Nasrani Br Karo-Karo
creator: Natalia E.T. Sihombing
creator: Darma Manalu
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-04
publication date: 2026-03-04
starting page: 57
ending page: 66
doi: 10.53008/kfzese10

Membangun Loyalitas Penggemar melalui Interaksi Parasosial: Studi Kasus pada Komunitas NCTzen Bali
type: item
description: Penelitian ini bertujuan untuk mengeksplorasi bagaimana interaksi parasosial membangun loyalitas penggemar dalam komunitas NCTzen di Bali. Menggunakan metode tinjauan pustaka (literature review), data dikumpulkan dari berbagai literatur ilmiah yang relevan dengan perilaku fandom K-pop dan teori interaksi parasosial Schramm serta Hartmann. Hasil penelitian menunjukkan bahwa platform digital seperti LYSN Bubble dan Weverse memfasilitasi komunikasi dua arah semu yang menciptakan keintiman emosional mendalam bagi penggemar. Interaksi ini bertransformasi menjadi loyalitas yang kuat, baik secara finansial melalui pembelian produk maupun secara perilaku melalui aksi kolektif di tingkat lokal. Keberadaan komunitas di Bali memperkuat ikatan tersebut dengan mengubah pengalaman individu menjadi identitas kelompok yang solid. Disimpulkan bahwa interaksi parasosial merupakan motor utama dalam mempertahankan eksistensi dan dedikasi penggemar terhadap idola di era digital.
subject: Articles
  topic: section
subject: fandom k-pop, interaksi parasosial, komunitas nctzen bali, loyalitas penggemar
  topic: keywords
creator: Haningtiyas Firly Pratiwi
creator: Putu Riana Artyanti Putri
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-02-24
publication date: 2026-02-24
starting page: 45
ending page: 56
doi: 10.53008/a0jqqw59

Pentingnya Penerapan Metode FIFO Dalam Meningkatkan Standar Kualitas Produk Pastry Di Hotel Sheraton Grand Jakarta
type: item
description: This study examines the importance and effectiveness of implementing the First-In-First-Out, inventory method in the pastry kitchen of Sheraton Grand Jakarta to improve product quality, reduce food waste, and enhance operational efficiency. Using a descriptive qualitative case-study approach, data were collected through structured observations, semi-structured interviews with pastry staff at multiple hierarchical levels, SOP review, pastry product quality assessment. The findings reveal that although pastry staff demonstrate strong conceptual understanding of FIFO, its practical implementation remains inconsistent. Key barriers include incomplete labeling, ineffective storage layout, unclear responsibility for stock rotation, and limited routine supervision. Inconsistent FIFO application was associated with sensory quality issues—particularly aroma degradation in dairy-based products and increased avoidable waste. Conversely, consistent FIFO adherence resulted in more uniform taste, texture, lower discard rates, smoother production flow. The study recommends standardized labeling, zoned storage systems, clear accountability per shift, targeted training, integration of FIFO checks into HACCP procedures.
subject: Articles
  topic: section
subject: FIFO inventory; Pastry kitchen; Product quality; Food waste reduction; Hotel Operation
  topic: keywords
creator: Martinus Hia
creator: Donant Alananto Iskandar
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-03-31
publication date: 2026-03-31
starting page: 35
ending page: 44
doi: 10.53008/w5v08187

Fungsi Kitchen Equipment and Utensils Dalam Menunjang Operasional Hot Kitchen Di Grandkemang Hotel Jakarta
type: item
description: This study aims to analyze the function of Kitchen equipment and Kitchen utensils in supporting hot Kitchen operations at Grandkemang Hotel Jakarta. The development of the tourism industry requires hotels to provide high-quality food and beverage services; therefore, the availability and proper utilization of Kitchen equipment are important factors in supporting the food production process. This research employs a descriptive qualitative method, with data collected through direct observation and interviews with Kitchen staff. The findings indicate that adequate and well-functioning Kitchen equipment and Kitchen utensils play a significant role in improving work efficiency, maintaining consistency in food quality, and supporting coordination among Kitchen sections. Furthermore, systematic Kitchen equipment management contributes to the smooth operation of the hot Kitchen and enhances the overall quality of hotel services.
subject: Articles
  topic: section
subject: Kitchen Equipment, Kitchen Utensils, Hot Kitchen, Operasional Hotel
  topic: keywords
creator: Martinus Hia
creator: Donant Alananto Iskandar
rights: Copyright (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-09-30
publication date: 2025-09-30
starting page: 170
ending page: 177
doi: 10.53008/97cqry83

Pola Komunikasi Ayah Tunggal Dengan Anak Pasca Perceraian Dalam Perspektif Family Communication Pattern Theory
type: item
description: Single Fatherhood as a consequence of divorce creates distinctive relational and communicative challenges within post-divorce family dynamics. Changes in parental roles and living arrangements require fathers to renegotiate interaction patterns in order to maintain emotional bonds with their children. This study aims to identify and classify father–child communication patterns in post-divorce contexts based on Family Communication Patterns Theory (FCPT). A qualitative case study design with purposive sampling was employed, involving three single fathers as key informants. Data were collected through in-depth interviews and analyzed using the Miles and Huberman interactive model. The findings indicate that single fathers tend to construct communication characterized by openness, emotional responsiveness, and child-centered interaction strategies. Despite structural and emotional challenges following divorce, participants demonstrated adaptive communication practices that support relational continuity and emotional well-being. These findings contribute to the understanding of paternal communication roles within non-traditional family structures and highlight the importance of flexible communication orientations in maintaining healthy father–child relationships.
subject: Articles
  topic: section
subject: single fatherhood, family communication, post-divorce, father–child relationship, family communication patterns
  topic: keywords
creator: Dyah kusumawati
creator: Agustrijanto Agustrijanto
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-02-12
publication date: 2026-02-12
starting page: 20
ending page: 26
doi: 10.53008/a0pcyx24

Pengaruh Konten Youtube Akademi Crypto Terhadap Pengetahuan Terkait Crypto (Survey Kepada Anggota Komunitas Academy Cryptocurrency)
type: item
description: This study aims to determine the effect of Cryptocurrency Academy YouTube content on the knowledge of Cryptocurrency Academy community members. This study used a quantitative approach with a survey method and the Stimulus–Response (S–R) theory as a theoretical framework to analyze the effect of content exposure on the audience's level of knowledge. The research population includes members of the Cryptocurrency Academy community aged 20–40 who watch Cryptocurrency Academy YouTube content. Data were collected by distributing questionnaires to respondents who met the research criteria. The results of the analysis show that the quality of accurate information, the credibility of the sources, and an interesting delivery style contribute to increasing the cryptocurrency knowledge of community members. These findings confirm that YouTube educational content has a significant influence on the public's understanding of digital finance. The research hypothesis was accepted, with a Pearson correlation value of r = 0.876, indicating a very strong relationship.
subject: Articles
  topic: section
subject: audience knowledge, audience reception, content, crypto, stimulus-response
  topic: keywords
creator: Roy Adi Prastyo
creator: Heppy Haloho
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-02-13
publication date: 2026-02-13
starting page: 27
ending page: 34
doi: 10.53008/7wh99e33

The Effect of Expectation Confirmation and Perceived Usefulness on Continuance Intention of QRIS Mobile Banking Users: The Mediating Role of Customer Satisfaction
type: item
description: This research aims to test the influence of expectation confirmation and perceived usefulness on the continuance intention of QRIS mobile banking users mediated by customer satisfaction. The sample in this study were banking customers who were recorded as actively using QRIS services spread including Jakarta, West Java and East Java involving 300 respondents. The analysis technique used Structural Equation Modelling – Partial Least Squares analysis. The results of the research obtained: perceived usefulness, expectation confirmation, and customer satisfaction has a significant effect on continuance intention; expectation confirmation has an effect on customer satisfaction; and gender demographic factors (control variables) have a significant effect on continuance intention, whereas age and income factors are not significant. The managerial implication is that banking service providers in Indonesia can continue to innovate and develop QRIS, which is not only the development of QRIS MPM, QRIS CPM, and QRIS TTS, but can also answer business challenges and customer needs for QRIS mobile banking services that enable customers to conduct digital financial transactions across countries.
subject: Articles
  topic: section
subject: Expectation Confirmation, Perceived Usefulness, Continuance Intention, Satisfaction
  topic: keywords
creator: Rizka Alfiyaturrohmah
creator: Mahelan Prabantarikso
creator: Batara Maju Simatupang
creator: Nuri Wulandari
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-02-11
publication date: 2026-02-11
starting page: 7
ending page: 19
doi: 10.53008/cxga0q84

Memperoleh Work Life Harmony di Tengah Tekanan Kerja: Eksplorasi Fenomenologi Kehidupan Barista di Coffee Shop Denpasar
type: item
description: The high work dynamics in the food and beverage industry place coffee shop baristas in Denpasar City under work pressure conditions that have the potential to affect work-life harmony, especially among Generation Z workers. This study aims to describe and analyze the work pressure experienced by baristas, the coping strategies used, and the role of social support and organizational policies in shaping work-life harmony. This study uses a qualitative approach with a phenomenological method. Data were obtained through observation, in-depth interviews, and documentation of informants selected purposively and snowball, including baristas, coworkers, superiors, and psychology lecturers. Data analysis was conducted thematically through coding, person statement comparison, and node comparison with the help of NVivo software. The results show that barista work pressure mainly occurs during peak operating hours, multitasking demands, and high service standards. Efforts to achieve work-life harmony are carried out through flexible time management, social support in the work environment, positive work interpretation, and organizational policies that pay attention to employee welfare. Theoretically, this research contributes to enriching the understanding of the concept of work-life harmony in the context of Generation Z by linking an individual's ability to control their behavior to the constraints of the work environment as described in Behavioral Constraint Theory. These findings are expected to serve as a practical reference for food and beverage business managers in creating a more harmonious work environment.
subject: Articles
  topic: section
subject: Barista, Coffee Shop Industry, Generation Z, Work Life Harmony, Work
  topic: keywords
creator: I Gede Ardra Pratama Putra
creator: I Putu Dharmawan Pradhana
creator: I Nengah Wirsa
creator: Desak Made Febri Purnama Sari
rights: Copyright (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-09-30
publication date: 2025-09-30
starting page: 147
ending page: 169
doi: 10.53008/mvnmhw81

Pengaruh Konten Media Sosial Terhadap Pembentukan Kepercayaan Diri Remaja: Tinjauan Literatur Psikologi Komunikasi
type: item
description: Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial terhadap pembentukan kepercayaan diri dan identitas remaja melalui tinjauan literatur psikologi komunikasi. Di era digital yang berkembang pesat, media sosial bukan sekadar platform pertukaran informasi, melainkan telah bertransformasi menjadi ruang utama konstruksi identitas di mana remaja sering kali terjebak dalam fenomena perbandingan sosial yang intens. Metode yang digunakan dalam penelitian ini adalah studi pustaka (library research) dengan menganalisis berbagai literatur ilmiah, jurnal psikologi, dan teori komunikasi terkait dampak psikologis penggunaan media sosial pada fase perkembangan. Hasil kajian menunjukkan bahwa paparan terus-menerus terhadap konten yang dikurasi secara ideal dapat mendistorsi persepsi diri dan menurunkan tingkat kepercayaan diri remaja, terutama akibat standar citra tubuh dan gaya hidup yang tidak realistis. Selain itu, kebutuhan akan validasi eksternal berupa likes dan komentar sering kali memperburuk kerentanan psikologis mereka. Namun, penelitian ini juga menemukan bahwa dengan literasi media yang tepat dan pengawasan yang suportif, media sosial dapat dialihfungsikan menjadi sarana pengembangan identitas sosial yang positif serta wadah ekspresi kreatif. Kesimpulannya, peran lingkungan sosial, pendampingan orang tua, dan penguatan kesadaran diri sangat krusial dalam memitigasi dampak negatif konten digital terhadap kondisi psikologis remaja yang sedang mencari jati diri.
subject: Articles
  topic: section
subject: Media Sosial, Identitas Remaja,Kepercayaan Diri, Literasi Media, Psikologi Komunikasi.
  topic: keywords
creator: Patricia C. Suwardi
creator: Ratna Devy Winayanti
rights: Copyright (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2025-09-30
publication date: 2025-09-30
starting page: 149
ending page: 156
doi: 10.53008/zdqgrt04

Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Pengguna Aplikasi Blibli Di Jakarta
type: item
description: This study set out to determine how perceived usefulness, perceived risk, and perceived ease of use on the Jakarta BliBli application affected consumers' intentions to make a purchase. The 5-point Likert scale was used to measure each variable in this study, which incorporated descriptive and causal research in its design. This study uses both primary and secondary data, and questionnaires were utilized to gather the information. The research sample, which comprised 200 respondents, was assembled via purposeful sampling. The testing tool employed in this study's statistical technique is SMARTPLS 3.3. The study's findings show that the variables for perceived usefulness, perceived ease of use, perceived ease of use, perceived risk, and perceived usefulness all have an impact on the purchase intention variable.
subject: Articles
  topic: section
subject: Perceived Ease of use, EWOM, Perceived Usefullnes, Perceived Risk, Purchase Intention
  topic: keywords
creator: Alifa Aulia Utami
rights: Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
date: 2026-01-14
publication date: 2026-01-14
starting page: 1
ending page: 6
doi: 10.53008/gv4ynz36