KALBISOCIO Jurnal Bisnis dan Komunikasi adalah jurnal akses terbuka akademik yang bertujuan untuk mempromosikan integrasi bisnis dan komunikasi. Fokusnya adalah menerbitkan makalah tentang bisnis dan komunikasi. Makalah yang dikirimkan akan ditinjau oleh komite teknis jurnal. Semua artikel yang dikirimkan harus merupakan artikel asli, hasil penelitian yang sebelumnya tidak pernah dipublikasikan, eksperimental atau teoritis, dan akan ditinjau oleh reviewer. Artikel yang dikirimkan ke jurnal harus memenuhi kriteria ini dan tidak boleh sedang dipertimbangkan untuk publikasi di tempat lain. Naskah harus mengikuti gaya jurnal dan dapat ditelaah dan diedit. Diterbitkan 2 kali setahun, Maret dan September E - ISSN 2829-1301 P - ISSN 2356-4385
Research and Community Service UNIVERSITAS KALBIS
The Effect of Organizational Culture, Compensation, Job Satisfaction, And Work Environment on The Performance of Employees at Bank “Bantara” In the Jakarta Area
<span lang="EN-GB" style="font-size: 9.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: Arial; mso-bidi-theme-font: minor-bidi; color: black; mso-ansi-language: EN-GB; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-style: italic;">This research aims to analyse the performance of employees at Bank "Bantara" in the Jakarta Area by considering factors such as organizational culture, compensation, job satisfaction, and work environment. These factors were chosen as independent variables due to their potential impact on employee performance, which is the dependent variable. The researcher used the Statistical Structural Equation Modelling (SEM) method specifically the Partial Least Square (PLS) approach supported by SmartPLS, to process the data obtained from a questionnaire survey conducted online using Google Form. The results indicated that Organizational Culture and Work Environment have a positive and significant effect on Employee Performance, whereas Compensation and Job Satisfaction have a positive effect but not significant on Employee Performance.
Organizational Culture; Compensation; Job Satisfaction; Work Environment; Employee Performance; Banking
Copyright (c) 2026 KALBISOCIO Jurnal Bisnis dan Komunikasi
Pengaruh Transformasi Digital, Kompetensi Digital, Reskilling Dan Budaya Digital Terhadap Kinerja Karyawan (Studi Pada Bank Tabungan Negara Cabang Jayapura)
Abstract: This study aims to analyze the variables that influence employee performance at PT Bank Tabungan Negara (Persero) Tbk, Jayapura branch. The endogenous variables used in this study are employee performance, while the endogenous variables are Digital Transformation, Digital Competence, Reskilling, and Digital Culture. This study used a sample of 82 respondents who were permanent employees at the company. The analytical method used in this study was quantitative data analysis. The data processing technique used in this study was Structural Equation Modeling using the SmartPLS 4.0 application. The results of this study indicate that the variables Digital Transformation, Digital Competence, and Digital Culture have a positive effect on employee performance, while the results for the Reskilling variable have no effect on employee performance. Keywords: Digital Transformation, Digital Competence, Reskilling, Digital Culture and Employee Performance. Abstrak : Penelitian Penelitian ini bertujuan untuk menganalisis variabel-variabel yang mempunyai pengaruh terhadap kinerja karyawan pada PT Bank Tabungan Negara (Persero) Tbk cabang Jayapura. Variabel endogen yang digunakan dalam penelitian ini adalah kinerja karyawan dan variabel endogen menggunakan Transformasi Digital, Kompetensi Digital, Reskilling dan Budaya Digital. Penelitian ini menggunakan jumlah sampel sebanyak 82 responden yang merupakan karyawan tetap pada perusahaan. Metode analisis yang digunakan didalam penelitian ini adalah menggunakan metode analisis data kuantitatif. Teknik pengolahan data yang digunakan pada penelitian ini adalah dengan metode Struktur Equation Modelling menggunakan aplikasi SmartPLS 4.0. Hasil dari penelitian ini menunjukkan bahwa variabel Transformasi Digital, Kompetensi Digital dan Budaya Digital berpengaruh secara positif terhadap kinerja karyawan, sedangkan hasil pada variabel Reskilling tidak berpengaruh terhadap kinerja karyawan.
Influence of Influencer Credibility on Consumer Attitude Towards Product and Advertising, and Its Impact on Purchase Intention
This study analyzes the influence of influencer credibility on attitude towards product and attitude towards advertising, as well as its impact on purchase intention in the automotive industry on the YouTube platform. The research employs an online survey with 168 respondents who follow automotive influencers. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results indicate that influencer credibility positively affects attitude towards product but does not influence attitude towards advertising. Furthermore, attitude towards product and attitude towards advertising positively impact purchase intention. These findings suggest that while influencer credibility can enhance a positive attitude toward a product, it does not necessarily lead to greater acceptance of advertisements. The study's implications highlight the importance of selecting influencers with strong reputations and expertise to enhance consumer attitudes toward products and increase purchase intention. Additionally, companies should ensure that their marketing strategies include engaging and relevant advertisements for their target audience.
influencer credibility, attitude towards product, attitude towards advertising, purchase intention, digital marketing, social media
Pengaruh Corporate Social Responsibility dan Customer Retention terhadap Business Performance Melalui Business Continuity UMKM Pertamina
This study aims to analyze the influence of Corporate Social Responsibility (CSR) and Customer Retention on Business Performance, with Business Continuity as an intervening variable, among MSMEs fostered by Pertamina in Jakarta. A quantitative approach was employed by distributing questionnaires to 160 respondents. Data were analyzed using multiple linear regression and path analysis with the help of SPSS software. The results show that CSR and Customer Retention have a positive and significant effect on Business Continuity. Both variables also have a direct impact on Business Performance. Business Continuity significantly mediates the relationship between Customer Retention and Business Performance, but does not significantly mediate the relationship between CSR and Business Performance. These findings indicate that the success of CSR programs and customer retention efforts contributes not only to short-term outcomes but also to sustaining MSME operations. This study provides practical implications for optimizing CSR strategies to enhance the competitiveness and sustainable growth of MSMEs.
corporate social responsibility, customer retention, business continuity, business performance, MSMEs.
Efektivitas Strategi Komunikasi Publik BP3MI dalam Sosialisasi Khusus Program Desa Migran Emas
Penelitian memiliki tujuan untuk menganalisis efektivitas strategi komunikasi publik yang dilakukan oleh badan atau lembaga khusus migran BP3MI, terkait sosialisasi Program Desa Migran Emas. Dalam penelitian ini metode yang digunakan adalah pendekatan kuantitatif dengan menggunakan teknik pengumpulan data, melalui penyuluhan dan penyebaran kuesioner kepada masyarakat sasaran program. Terkait hasil penelitian menunjukkan bahwa adanya strategi komunikasi publik yang diterapkan cukup efektif. Hal ini ditunjukkan oleh tingkat pemahaman masyarakat yang tinggi terkait program setelah mengikuti kegiatan sosialisasi dari BP3MI. Pesan yang disampaikan bagi masyarakat dan juga sasaran program dinilai jelas, sesuai dengan kebutuhan serta karakteristik audiens Hal ini dapat diindikasikan dapat diterima dengan baik oleh informal. Di sisi lain metode komunikasi tetap muka terbukti mampu meningkatkan interaksi antara komunikator dan komunikan serta memperkuat Proses penyampaian pesan yang dimaksud strategi komunikasi publik. Bukan hanya berfungsi sebagai media penyampaian informasi, namun menjadi sarana yang dapat mendorong respon positif serta partisipasi aktif masyarakat dalam program tersebut. Walaupun begitu terdapat sebagian kecil masyarakat yang belum sepenuhnya memahami maupun merespon program secara optimal. Kesimpulan yang dapat diambil dari penelitian ini diperlukan upaya peningkatan strategi komunikasi publik agar jangkauan sosialisasi dapat lebih merata dan inklusif. Serta penyampaian informasi terkait dengan program migran dalam sebuah desa menjadi lebih jelas untuk membantu.
BP3MI, Program Desa Migran, Migran Emas, Keluarga Migran
I Gusti Ayu Agung Dewi Sucitawathi Pinatih
Pengaruh Diskon Dan Gratis Ongkos Kirim Terhadap Keputusan Pembelian Pada Marketplace Shopee Di Desa Batunagodang Siatas Kabupaten Humbang Hasundutan
This study aims to analyze the effect of Discount (X_1) and Free Shipping (X_2) on Purchasing Decisions (Y) on the Shopee marketplace in Batunagodang Siatas Village, Humbang Hasundutan Regency, both partially and simultaneously. The research method used is a quantitative approach with a sample of 87 respondents. Data were collected through questionnaires, including primary and secondary data, which were then tested using validity, reliability, and classical assumption tests. Data analysis was carried out using multiple linear regression which produced the equation Y = 5.945 + 0.230X_1 + 0.649X_2. The results of hypothesis testing through the t-test showed that the Discount variable had a significant and positive effect on purchasing decisions (t_count 4.577 > t_table 1.989). The Free Shipping variable also showed a significant and positive effect with a t_count value of 6.334 > t_table 1.989. Overall, the coefficient of determination (R Square) of 0.363 indicates that the independent variables contribute 36.3% to purchasing decisions. Meanwhile, the remaining 63.7% is influenced by other variables not examined in this study, such as price, product quality, promotion, consumer trust, and service quality.
Discount, Free Shipping, Purchasing Decisions
Strategi Komunikasi Digital Instagram @steamy_bitess dalam Membentuk Brand Image di Kalangan Followers
Penelitian ini bertujuan untuk menganalisis strategi komunikasi digital akun Instagram @steamy_bitess dalam membentuk citra merek di kalangan pengikutnya. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi literatur, mengamati konten visual, fitur interaktif, dan pola keterlibatan digital. Hasil penelitian menunjukkan bahwa @steamy_bitess berhasil membangun citra merek yang profesional dan inovatif melalui estetika visual yang konsisten, seperti palet warna hangat dan fotografi makanan berkualitas tinggi. Selain itu, penggunaan fitur Instagram secara optimal seperti Sorotan untuk bukti sosial dan Reels untuk keterlibatan dinamis efektif mengubah promosi satu arah menjadi dialog interaktif. Strategi terintegrasi ini tidak hanya meningkatkan kepercayaan pengikut tetapi juga memperkuat posisi merek sebagai pelopor dalam kategori mangkuk hotpot siap saji. Secara keseluruhan, sinergi antara konsistensi visual dan komunikasi interaktif merupakan faktor kunci dalam menjaga citra merek yang positif dan berkelanjutan di era digital.
brand image, digital communication, instagram, social media strategy
TikTok dan Konstruksi Branding Tempat : Studi Kualitatif Blok M sebagai Ruang Gaya Hidup Anak Muda
This study aims to analyze the role of TikTok in shaping young people's perceptions of the Blok M area's branding as a contemporary lifestyle destination. The study employed a qualitative approach with a constructivist paradigm through in-depth interviews with five informants, supported by non-participatory observation and documentation. The results indicate that TikTok serves as both an initial trigger and a reinforcement in the perception-forming process. Visual and narrative representations circulating on TikTok construct the image of Blok M as a dynamic, creative urban space, closely aligned with the values ​​of self-expression, freedom, and youth community. This study also found a cyclical relationship between digital and in-person experiences, where exposure to TikTok content influences visitation intentions, while on-site experiences reinforce or adjust initial perceptions. While most informants perceived a match between expectations and reality, there were also discrepancies, such as more crowded conditions and exaggerated expectations. These findings confirm that place branding is increasingly influenced by user-generated content and the dynamics of participatory media. Thus, TikTok plays a cultural mediator in shaping regional identity in the digital age.
TikTok, Place Branding, Perception, Lifestyle, Blok M
Analisis Narasi Visual dan Brand Image NCT 127 Dalam Promosi Album ‘Walk’ Di Instagram
This research aims to analyze the digital communication strategy of the @nct127 Instagram account in building a brand image through the promotion of the ‘Walk’ album. The study employs a qualitative descriptive method with a literature study approach, observing visual and narrative elements on social media. The results indicate that the promotion of the ‘Walk’ album successfully constructs a "Neo Culture" brand image through a multimodal communication approach that integrates persuasive copywriting, urban-street aesthetics, and interactive audio-visual synchronization. The use of Instagram Reels as a digital narrative engine significantly increased audience engagement and established a consistent visual identity. In conclusion, the orchestration of high-quality visual narratives and interactive features is the key factor in maintaining NCT 127's position as a trendsetter in the global music industry.
brand image, digital communication, instagram, nct 127, visual narrative
Dakwah Radio di Era Media Baru: Reinventing Strategi dan Konten untuk Meningkatkan Jangkauan
This article aims to analyze and formulate strategies for reinventing radio dakwah (Islamic propagation) in the face of the new media landscape to enhance its reach and relevance. The method employed is a systematic literature review, examining various scientific literature, journals, and books related to dakwah in new media, digital media trends, audience behavior, and broadcasting media management. The research findings indicate that traditional radio dakwah faces significant challenges from shifting digital audience behavior but holds substantial opportunities through platform convergence. It is found that reinvention strategies must include multi-platform adoption, the development of interactive and visual bite-sized content, and the optimization of data-driven measurement. This article concludes that transforming into a content hub and collaborating with digital influencers are key to creating a more effective and measurable dakwah ecosystem in the new media era, thereby sustaining and expanding its influence amidst intense media competition.
Pengaruh Digital Marketing Terhadap Niat Berkunjung Wisatawan Ke Destinasi Wisata Kecamatan Balige (Satu Study Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Toba)
This study aims to analyze and explain the effect of digital marketing on tourists' intention to visit tourist destinations in Balige District, Toba Regency. The independent variables in this study include content quality, engagement, ease of access to information, and electronic word of mouth (e-WOM), while the dependent variable is tourists' intention to visit. The study uses a quantitative approach with a survey method. Data collection was conducted by distributing questionnaires to 96 respondents who were tourists or potential tourists who obtained information about Balige tourist destinations through digital media. The data analysis techniques used included validity and reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-tests), simultaneous tests (F-tests), and coefficient of determination tests (R²). The results showed that, partially, content quality, engagement, ease of access to information, and e-WOM had a positive and significant effect on tourists' intention to visit. Simultaneously, the four digital marketing variables were also proven to have a significant effect on tourists' intention to visit the Balige District tourist destination. The coefficient of determination value shows that digital marketing variables are able to explain most of the variation in tourist visitation intent, while the rest is influenced by other factors outside the research model. These findings confirm that optimizing digital marketing strategies through the presentation of informative and credible content, increasing audience interaction and engagement, ease of access to information, and strengthening positive reviews in digital media are strategic factors in increasing tourist visitation intent.
Digital Marketing, Engagement, Ease of Access to Information, E-WOM, Visit Intention
Pengaruh Transformasi Digital, Kelengkapan Fasilitas Dan Disiplin Kerja Terhadap Peningkatan Pelayanan Di Kantor Camat Silima Pungga Pungga
This study aims to analyze the influence of digital transformation, completeness of facilities, and work discipline on improving services at the Silima Pungga-Pungga Sub-district Office, both partially and simultaneously. The research method used is a quantitative approach with a sample of 99 respondents determined through a purposive sampling technique. Data were collected using a questionnaire and analyzed through instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing (t-test and F-test). The results of the study indicate that partially, the digital transformation variable has a positive and significant effect on improving services (t_{count} 4.301 > t_{table} 1.956). Completeness of facilities also has a positive and significant effect (t_{count} 3.474 > t_{table} 1.956), as does work discipline (t_{count} 5.974 > t_{table} 1.956). Simultaneously, the three independent variables significantly influence service improvement with an F_{count} value of 44.312 > F_{table} of 3.09. The results of the coefficient of determination (R^2) test show that the variables of digital transformation, completeness of facilities, and work discipline are able to explain the variation in service improvement by 58.3%, while the remaining 41.7% is influenced by other variables outside this research model. Based on these findings, it is recommended that relevant agencies continue to strengthen technology adoption, optimize facility maintenance, and maintain consistent employee work discipline to achieve excellent public service.
Digital Transformation, Facility Completeness, Work Discipline, and Service Improvement
Pengaruh Kualitas Pelayanan Dan Fasilitas Terhadap Kepuasan Wisatawan Di Taman Alam Lumbini Berastagi
This study aims to analyze the influence of service quality and facilities on tourist satisfaction at Lumbini Berastagi Nature Park, both partially and simultaneously. Lumbini Nature Park is a leading natural and religious tourism destination in Karo Regency that offers the beauty of pagoda architecture and a spiritual atmosphere. Along with the increase in tourist visits to the Berastagi area, understanding the factors that drive visitor satisfaction is crucial for the sustainability of destination management. The research method used is a quantitative approach with a sample of 96 respondents determined using the Lemeshow formula. Data were collected through questionnaires and analyzed using multiple linear regression, classical assumption tests, and hypothesis tests (t-test and F-test) using SPSS 27 software. The results showed that service quality (X_1) has a positive and significant effect on tourist satisfaction (Y) with a t_{count} value of 2.992 > t_{table} 1.985. Likewise, the facility variable (X_2) has a positive and significant effect with a t_{count} value of 5.966 > t_{table} 1.985. Simultaneously, both variables have a significant effect with an F_{count} value of 21.466 > F_{table} 3.09 and a significance level of 0.000. The coefficient of determination (R^2) value of 30.1% indicates the contribution of the independent variables in explaining tourist satisfaction, while the rest is explained by other factors outside this study. This study recommends that managers prioritize facility maintenance as the most dominant factor in influencing visitor satisfaction.
Service Quality, Facilities, Tourist Satisfaction, Tourist Destinations
Pengaruh Citra Destinasi Dan Promosi Digital Terhadap Minat Berkunjung Wisatawan Pada Objek Wisata Di Kecamatan Pangururan Kabupaten Samosir
The purpose of this study is to determine the influence of destination image and digital promotion strategies on tourists' interest in visiting tourist attractions in Pangururan District, Samosir Regency. Destination image refers to tourists' perspectives regarding the attractions, facilities, and uniqueness of the place. On the other hand, digital promotion is a marketing method carried out through online platforms to attract tourists' attention. These two factors are very important in increasing tourist interest in visiting. The method used in this study is quantitative by conducting a survey. Questionnaires were distributed to 100 respondents taken by accidental sampling technique. To analyze the data, instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing were carried out. The results of the partial test (t-test) showed that destination image had a t-value of 7.957 which was more than 1.66 and a significance of 0.000 which was less than 0.05. In addition, digital promotion showed a t-value of 7.650 which was also more than 1.66 and a significance of 0.000 which was still below 0.05. In the simultaneous test (F test), the calculated F value was 21.461, which was greater than 3.09 with a significance of 0.000, which was less than 0.05.
Destination Image, Digital Promotion, Visiting Interest
Pengaruh Keamanan Data dan Kemudahan Penggunaan Terhadap Minat Menggunakan Aplikasi Bale by BTN Pada Masyarakat Kec. Medan Timur
The purpose of this study is to determine the effect of data security and ease of use on interest in using the BALE by BTN application among the community of Medan Timur District. The method used is a quantitative approach. Data were collected through questionnaires distributed to a sample of 100 respondents. The data analysis methods employed include instrument testing, classical assumption tests, and hypothesis testing using SPSS version 25. The results show that data security has a positive and significant effect on interest in using the application, as indicated by the t-value of the data security variable (X1), which is greater than the t-table value (2.297 > 1.984) with a significance level of 0.024 < 0.05. Ease of use also has a positive and significant effect on interest in using the application, as indicated by the t-value of the ease of use variable (X2), which is greater than the t-table value (3.964 > 1.984) with a significance level of 0.000 < 0.05. Simultaneously, data security and ease of use have a positive and significant effect on interest in using the application, as indicated by the F-value being greater than the F-table value (24.939 > 3.09) with a significance level of 0.000 < 0.05. The coefficient of determination (R²) is 0.340, meaning that data security and ease of use explain 34.0% of the variance in interest in using the application, while the remaining 66.0% is influenced by other variables not examined in this study.
Data Security, Ease of Use, and Interest in Using
Membangun Loyalitas Penggemar melalui Interaksi Parasosial: Studi Kasus pada Komunitas NCTzen Bali
Penelitian ini bertujuan untuk mengeksplorasi bagaimana interaksi parasosial membangun loyalitas penggemar dalam komunitas NCTzen di Bali. Menggunakan metode tinjauan pustaka (literature review), data dikumpulkan dari berbagai literatur ilmiah yang relevan dengan perilaku fandom K-pop dan teori interaksi parasosial Schramm serta Hartmann. Hasil penelitian menunjukkan bahwa platform digital seperti LYSN Bubble dan Weverse memfasilitasi komunikasi dua arah semu yang menciptakan keintiman emosional mendalam bagi penggemar. Interaksi ini bertransformasi menjadi loyalitas yang kuat, baik secara finansial melalui pembelian produk maupun secara perilaku melalui aksi kolektif di tingkat lokal. Keberadaan komunitas di Bali memperkuat ikatan tersebut dengan mengubah pengalaman individu menjadi identitas kelompok yang solid. Disimpulkan bahwa interaksi parasosial merupakan motor utama dalam mempertahankan eksistensi dan dedikasi penggemar terhadap idola di era digital.
fandom k-pop, interaksi parasosial, komunitas nctzen bali, loyalitas penggemar
Pentingnya Penerapan Metode FIFO Dalam Meningkatkan Standar Kualitas Produk Pastry Di Hotel Sheraton Grand Jakarta
This study examines the importance and effectiveness of implementing the First-In-First-Out, inventory method in the pastry kitchen of Sheraton Grand Jakarta to improve product quality, reduce food waste, and enhance operational efficiency. Using a descriptive qualitative case-study approach, data were collected through structured observations, semi-structured interviews with pastry staff at multiple hierarchical levels, SOP review, pastry product quality assessment. The findings reveal that although pastry staff demonstrate strong conceptual understanding of FIFO, its practical implementation remains inconsistent. Key barriers include incomplete labeling, ineffective storage layout, unclear responsibility for stock rotation, and limited routine supervision. Inconsistent FIFO application was associated with sensory quality issues—particularly aroma degradation in dairy-based products and increased avoidable waste. Conversely, consistent FIFO adherence resulted in more uniform taste, texture, lower discard rates, smoother production flow. The study recommends standardized labeling, zoned storage systems, clear accountability per shift, targeted training, integration of FIFO checks into HACCP procedures.
FIFO inventory; Pastry kitchen; Product quality; Food waste reduction; Hotel Operation
Fungsi Kitchen Equipment and Utensils Dalam Menunjang Operasional Hot Kitchen Di Grandkemang Hotel Jakarta
This study aims to analyze the function of Kitchen equipment and Kitchen utensils in supporting hot Kitchen operations at Grandkemang Hotel Jakarta. The development of the tourism industry requires hotels to provide high-quality food and beverage services; therefore, the availability and proper utilization of Kitchen equipment are important factors in supporting the food production process. This research employs a descriptive qualitative method, with data collected through direct observation and interviews with Kitchen staff. The findings indicate that adequate and well-functioning Kitchen equipment and Kitchen utensils play a significant role in improving work efficiency, maintaining consistency in food quality, and supporting coordination among Kitchen sections. Furthermore, systematic Kitchen equipment management contributes to the smooth operation of the hot Kitchen and enhances the overall quality of hotel services.
Kitchen Equipment, Kitchen Utensils, Hot Kitchen, Operasional Hotel
Copyright (c) 2025 KALBISOCIO Jurnal Bisnis dan Komunikasi
Pola Komunikasi Ayah Tunggal Dengan Anak Pasca Perceraian Dalam Perspektif Family Communication Pattern Theory
Single Fatherhood as a consequence of divorce creates distinctive relational and communicative challenges within post-divorce family dynamics. Changes in parental roles and living arrangements require fathers to renegotiate interaction patterns in order to maintain emotional bonds with their children. This study aims to identify and classify father–child communication patterns in post-divorce contexts based on Family Communication Patterns Theory (FCPT). A qualitative case study design with purposive sampling was employed, involving three single fathers as key informants. Data were collected through in-depth interviews and analyzed using the Miles and Huberman interactive model. The findings indicate that single fathers tend to construct communication characterized by openness, emotional responsiveness, and child-centered interaction strategies. Despite structural and emotional challenges following divorce, participants demonstrated adaptive communication practices that support relational continuity and emotional well-being. These findings contribute to the understanding of paternal communication roles within non-traditional family structures and highlight the importance of flexible communication orientations in maintaining healthy father–child relationships.
single fatherhood, family communication, post-divorce, father–child relationship, family communication patterns
Pengaruh Konten Youtube Akademi Crypto Terhadap Pengetahuan Terkait Crypto (Survey Kepada Anggota Komunitas Academy Cryptocurrency)
This study aims to determine the effect of Cryptocurrency Academy YouTube content on the knowledge of Cryptocurrency Academy community members. This study used a quantitative approach with a survey method and the Stimulus–Response (S–R) theory as a theoretical framework to analyze the effect of content exposure on the audience's level of knowledge. The research population includes members of the Cryptocurrency Academy community aged 20–40 who watch Cryptocurrency Academy YouTube content. Data were collected by distributing questionnaires to respondents who met the research criteria. The results of the analysis show that the quality of accurate information, the credibility of the sources, and an interesting delivery style contribute to increasing the cryptocurrency knowledge of community members. These findings confirm that YouTube educational content has a significant influence on the public's understanding of digital finance. The research hypothesis was accepted, with a Pearson correlation value of r = 0.876, indicating a very strong relationship.
audience knowledge, audience reception, content, crypto, stimulus-response
The Effect of Expectation Confirmation and Perceived Usefulness on Continuance Intention of QRIS Mobile Banking Users: The Mediating Role of Customer Satisfaction
This research aims to test the influence of expectation confirmation and perceived usefulness on the continuance intention of QRIS mobile banking users mediated by customer satisfaction. The sample in this study were banking customers who were recorded as actively using QRIS services spread including Jakarta, West Java and East Java involving 300 respondents. The analysis technique used Structural Equation Modelling – Partial Least Squares analysis. The results of the research obtained: perceived usefulness, expectation confirmation, and customer satisfaction has a significant effect on continuance intention; expectation confirmation has an effect on customer satisfaction; and gender demographic factors (control variables) have a significant effect on continuance intention, whereas age and income factors are not significant. The managerial implication is that banking service providers in Indonesia can continue to innovate and develop QRIS, which is not only the development of QRIS MPM, QRIS CPM, and QRIS TTS, but can also answer business challenges and customer needs for QRIS mobile banking services that enable customers to conduct digital financial transactions across countries.
Expectation Confirmation, Perceived Usefulness, Continuance Intention, Satisfaction
Memperoleh Work Life Harmony di Tengah Tekanan Kerja: Eksplorasi Fenomenologi Kehidupan Barista di Coffee Shop Denpasar
The high work dynamics in the food and beverage industry place coffee shop baristas in Denpasar City under work pressure conditions that have the potential to affect work-life harmony, especially among Generation Z workers. This study aims to describe and analyze the work pressure experienced by baristas, the coping strategies used, and the role of social support and organizational policies in shaping work-life harmony. This study uses a qualitative approach with a phenomenological method. Data were obtained through observation, in-depth interviews, and documentation of informants selected purposively and snowball, including baristas, coworkers, superiors, and psychology lecturers. Data analysis was conducted thematically through coding, person statement comparison, and node comparison with the help of NVivo software. The results show that barista work pressure mainly occurs during peak operating hours, multitasking demands, and high service standards. Efforts to achieve work-life harmony are carried out through flexible time management, social support in the work environment, positive work interpretation, and organizational policies that pay attention to employee welfare. Theoretically, this research contributes to enriching the understanding of the concept of work-life harmony in the context of Generation Z by linking an individual's ability to control their behavior to the constraints of the work environment as described in Behavioral Constraint Theory. These findings are expected to serve as a practical reference for food and beverage business managers in creating a more harmonious work environment.
Barista, Coffee Shop Industry, Generation Z, Work Life Harmony, Work
Pengaruh Konten Media Sosial Terhadap Pembentukan Kepercayaan Diri Remaja: Tinjauan Literatur Psikologi Komunikasi
Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial terhadap pembentukan kepercayaan diri dan identitas remaja melalui tinjauan literatur psikologi komunikasi. Di era digital yang berkembang pesat, media sosial bukan sekadar platform pertukaran informasi, melainkan telah bertransformasi menjadi ruang utama konstruksi identitas di mana remaja sering kali terjebak dalam fenomena perbandingan sosial yang intens. Metode yang digunakan dalam penelitian ini adalah studi pustaka (library research) dengan menganalisis berbagai literatur ilmiah, jurnal psikologi, dan teori komunikasi terkait dampak psikologis penggunaan media sosial pada fase perkembangan. Hasil kajian menunjukkan bahwa paparan terus-menerus terhadap konten yang dikurasi secara ideal dapat mendistorsi persepsi diri dan menurunkan tingkat kepercayaan diri remaja, terutama akibat standar citra tubuh dan gaya hidup yang tidak realistis. Selain itu, kebutuhan akan validasi eksternal berupa likes dan komentar sering kali memperburuk kerentanan psikologis mereka. Namun, penelitian ini juga menemukan bahwa dengan literasi media yang tepat dan pengawasan yang suportif, media sosial dapat dialihfungsikan menjadi sarana pengembangan identitas sosial yang positif serta wadah ekspresi kreatif. Kesimpulannya, peran lingkungan sosial, pendampingan orang tua, dan penguatan kesadaran diri sangat krusial dalam memitigasi dampak negatif konten digital terhadap kondisi psikologis remaja yang sedang mencari jati diri.
Media Sosial, Identitas Remaja,Kepercayaan Diri, Literasi Media, Psikologi Komunikasi.
Faktor-Faktor Yang Mempengaruhi Purchase Intention Pada Pengguna Aplikasi Blibli Di Jakarta
This study set out to determine how perceived usefulness, perceived risk, and perceived ease of use on the Jakarta BliBli application affected consumers' intentions to make a purchase. The 5-point Likert scale was used to measure each variable in this study, which incorporated descriptive and causal research in its design. This study uses both primary and secondary data, and questionnaires were utilized to gather the information. The research sample, which comprised 200 respondents, was assembled via purposeful sampling. The testing tool employed in this study's statistical technique is SMARTPLS 3.3. The study's findings show that the variables for perceived usefulness, perceived ease of use, perceived ease of use, perceived risk, and perceived usefulness all have an impact on the purchase intention variable.
Perceived Ease of use, EWOM, Perceived Usefullnes, Perceived Risk, Purchase Intention
Perencanaan Komunikasi Pemasaran Melalui Endorsement Influencer dalam Meningkatkan Brand Awareness S-Grow
Keberhasilan implementasi strategi komunikasi pemasaran dapat meningkatkan brand awareness perusahaan. S-Grow memperoleh jangkauan audiens yang banyak di media sosial setelah melakukan komunikasi pemasaran melalui endorsement influencer. Tujuan penelitian ini untuk mengetahui strategi komunikasi pemasaran melalui endorsement influencer untuk meningkatkan brand awareness S-Grow. Paradigma post-positivistik dengan pendekatan kualitatif dan metode studi kasus digunakan dalam penelitian ini. Pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi, kemudian data di analisis menggunakan model interaktif Miles, Huberman, dan Saldana. Hasil penelitian menunjukkan penggunaan endorsement influencer harus sesuai dengan profil target pasar, pemilihan influencer berdasarkan kinerja sebelumnya dan relevansi konten dengan produk. S-Grow juga memastikan konsistensi pesan komunikasi pemasaran yang disampaikan melalui guideline yang jelas. Dalam Situation Analysis, S-Grow menggunakan analisis SWOT, Tools 5s untuk menetapkan Objectives, Segmentasi geografis, demografis, dan psikografis menjadi landasan Strategy, Taktik dan Action dengan PR dan publicity, personal selling ,dan sales promotion, serta semua aktivitas tersebut dipantau, dikontrol, dan dievaluasi secara berkala.
brand awareness, influencer, komunikasi pemasaran, media sosial, model SOSTAC
The Effect of Organizational Culture, Work Motivation, Job Satisfaction, and Career Development on The Performance of Employees at Institution “X” Building A
This research aims to analyse the performance of employees at Institution "X" Office A by considering factors such as organizational culture, work motivation, job satisfaction and career development. These factors were chosen as independent variables due their potential impact on employee performance, which is a dependent variable. The researcher used the Statistical Structural Equation Modelling (SEM) method especially the Partial Least Square (PLS) approach supported by SmartPLS, to process data obtained from a questionnaire survey conducted online using Google Form. The results of this research show that Organizational Culture and Work Motivation have a positive and significant effect on Employee Performance, whereas Job Satisfaction and Career Development have no effect on Employee Performance.
Organizational Culture, Work Motivation, Job Satisfaction, Career Development, Employee Performance.
Analisis Model Bauran Pemasaran Pada Kebijakan Publik 10P Dengan Metode Eksploratori dan Konfirmatori
Implementasi kebijakan publik menghadapi kompleksitas yang semakin tinggi, membutuhkan pendekatan inovatif untuk meningkatkan efektivitas dan responsivitas. Penelitian ini mengembangkan Model 10P, sebuah kerangka konseptual yang mengintegrasikan delapan dimensi bauran pemasaran tradisional dengan dua dimensi kontemporer: Partnership dan Programming, untuk menghasilkan perspektif analisis yang lebih komprehensif. Menggunakan metodologi kuantitatif dengan desain sequential explanatory, penelitian menerapkan analisis faktor eksploratori (EFA) dan konfirmatori (CFA) untuk memvalidasi struktur model. Survei dilakukan terhadap pejabat pemerintahan lintas level dengan instrumen terstruktur, mengeksplorasi dinamika implementasi kebijakan dari perspektif pemasaran. Hasil analisis statistik menunjukkan kualitas metodologis Model 10P yang sangat kuat. Goodness of Fit Index (GFI) mencapai 0,990, mengindikasikan kemampuan model menjelaskan varians data secara optimal. Root Mean Square Residual (RMR) bernilai 0,024, menunjukkan minimnya perbedaan antara konstruk teoritis dan empiris. Normed Fit Index (NFI) sebesar 0,989 mengonfirmasi tingkat kesesuaian model yang sangat tinggi. Model 10P yang dihasilkan mencakup sepuluh variabel kunci dengan urutannya adalah Process, Partnership, Programming, Policy, Price, Product, Place, People, Physical Evidence dan Promotion dapat digunakan sebagai instrumen analisis dan pengembangan strategi kebijakan pemerintah daerah yang lebih komprehensif, integratif, dan responsif terhadap kebutuhan masyarakat.
Bauran Pemasaran, Model 10P, Kebijakan Publik, Implementasi Kebijakan
Shape, Share, Showcase: Exploring Digital Narratives of "Ekspedisi Patriot" in Teluk Wondama, West Papua, through Instagram @patriotwondama
The idea of developing a region in Indonesia goes beyond building infrastructure, it also involves fostering morale, education, and the cultivation of a positive public opinion. The establishment of such a positive image can be achieved through the use of contemporary popular media, one of which is Instagram. This study aims to explore the digital narrative of the Ekspedisi Patriot program in Teluk Wondama, West Papua, as represented through the Instagram account @patriotwondama. The research adopts a qualitative framework with an artistic research methodology, focusing on the process of creative production. The findings indicate that the content production of @patriotwondama is carried out through the Shape strategy (pre-production, production, and post-production), which is applied across Instagram posts, stories, and reels. The Share phase involves creating engaging content in various formats, collaborating with other creators, ensuring content relevance, avoiding repetitive reposts, and monitoring content insights. The Showcase stage focuses on expressing institutional identity and values, emphasizing Indonesian aspects and socio-cultural positioning that stimulate the audience through the integration of pop culture and traditional culture.
Kreativitas Berbasis Data: Pemanfaatan Kecerdasan Buatan dalam Inovasi Pemasaran untuk Ketahanan Ekonomi
Di era disrupsi yang semakin meningkat, guncangan ekonomi, perubahan perilaku konsumen, dan meningkatnya tekanan persaingan, pemasaran sebagai sebuah disiplin ilmu harus berkembang. Makalah ini mengeksplorasi bagaimana menggabungkan kreativitas berbasis data dengan kecerdasan buatan (AI) memungkinkan inovasi dalam pemasaran yang memperkuat ketahanan ekonomi. Kami mensurvei literatur tentang AI dalam pemasaran, menganalisis kerangka kerja inovasi, dan memanfaatkan studi kasus (baik dari UKM maupun organisasi yang lebih besar) untuk memahami bagaimana inovasi pemasaran, yang didukung oleh data + AI, dapat melindungi perusahaan dan perekonomian dari volatilitas. Temuan utama: (1) AI memperkuat kapabilitas personalisasi, peramalan prediktif, dan eksperimen cepat; (2) pengawasan manusia yang kreatif tetap penting untuk autentisitas, resonansi emosional, dan menghindari bias; (3) adaptabilitas organisasi, kepemimpinan, dan kerangka kerja kebijakan etis merupakan mediator penting bagi kesuksesan. Implikasinya dikembangkan bagi para pemasar, perusahaan, dan pembuat kebijakan yang ingin membangun model bisnis yang tangguh, terutama di lingkungan dengan sumber daya terbatas. Keterbatasan diakui, dan arahan untuk penelitian mendatang diusulkan. Karya ini berkontribusi dalam menjembatani kesenjangan antara kreativitas dan data, menunjukkan bagaimana persinggungan keduanya menopang inovasi yang mutakhir sekaligus tangguh di masa yang penuh gejolak.
Model Kepuasan dan Loyalitas Konsumen: Analisis Brand image, Value, Quality, dan Promotion pada Produk ABC
This research aims to see the effect of brand image, perceived value, perceived quality, and perceived promotion to customer satisfaction and its impact on customer loyalty produk abc. this research was conducted by quantitative research method with survey method on sample of building material store, gypsum store, applicator contractor in jabodetabek. samples were taken by purposive sampling method in which 180 samples were chosen based on predetermined criteria. the result of the research is (1) brand image has a positive and significant influence on customer satisfaction, (2) perceived value has a positive and significant influence on customer satisfaction, (3) perceived quality has a positive and significant influence on customer satisfaction, (4) perceived promotion has a positive and significant influence on customer satisfaction, (5) customer satisfaction a has positive and significant influence on customer loyalty.
Customer Satisfaction, Customer Loyalty, Brand image, Perceived Value, Perceived Quality, Perceived Promotion.
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